For marketers and brands experienced in marketing through social media platforms like Instagram and Facebook, you’re likely familiar with the free tool called Meta Business Suite, which is like a time-saving assistant for connecting with people. It allows you to view insights and reply to messages across all platforms in one place. Until last year, Meta decided to add the feature of scheduling content, including Instagram Stories, to Instagram users through the Business Suite, making it much easier to run content or campaigns.
However, there has been ongoing feedback from users requesting that Meta add the Instagram post scheduling feature to be usable directly through the mobile app instead of relying on third-party tools to save time and reduce complexity. Therefore, Meta recently decided to allow users to use this Schedule Post feature through the mobile app. Here’s how it works:
Introducing Scheduling Tools on the Instagram App
As mentioned earlier, the Schedule Post feature isn’t new to the Instagram platform. Users have been able to use this feature through tools like Meta Business Suite, a free tool, as well as other third-party Instagram Partner tools such as HootSuite and Sprout Social.
Recently, Instagram launched Scheduling Tools that will allow users with Professional Accounts to schedule photo, video carousel, and Reels posts up to 75 days in advance without needing other tools and can be used on both iOS and Android versions of the Instagram app.
Here’s how to enable it:
Why Schedule Posts on Instagram?
As a brand or marketer just starting out in online marketing through social media platforms, the benefits of scheduling posts on social media platforms are as follows:
- It’s a great way to start creating a Content Plan, helping to improve the efficiency of content distribution. It makes it easier to create, schedule, and publish content.
- You can check and ensure the accuracy and completeness of the content before publishing.
- You can use other insights, such as posting schedules, to improve your content posting plan.
Final Thoughts
It’s worth noting that at this point, brands or entrepreneurs who haven’t started online marketing on social media platforms may already be lagging behind their competitors without realizing it. Therefore, knowing how to find new tools or features to help with work is essential to make work more convenient and efficient. The Scheduling Tools feature on Instagram is one of them. So, for those who are just starting to use the Instagram platform for marketing, don’t forget to try it out. Guaranteed that when you start creating a good posting schedule, it will help your campaigns perform better.
Source: Instagram Blog
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