Instagram is one of the most popular social media platforms. Today, Instagram users spend an average of around 53 minutes per day scrolling through updates, whether it's the news feed, Reels, IGTV, or IG Stories. This pushes marketers and brands looking to do online marketing to think up every possible trick they can to achieve the Engagement they want.
Cisco, the technology giant, has predicted that 82% of consumer Traffic will shift entirely toward consuming video-type content. So in this article, we'll introduce every new marketer to the topic of the right video size or aspect ratio in order to drive the highest possible Engagement, because relying on the flair of your content alone won't be enough. Adding the right size and aspect ratio helps your content achieve more of a Mix & Match feel and keeps viewers from losing focus. If you're ready, let's dive in.
What Is the Video Format on IG?
For uploading video, the most suitable file format is .MP4, with the basic specifications as follows:
For anyone who doesn't have professional-grade video editing tools, you can also try using a free Converter, such as Kapwing or Online-Convert, for example.
The Best Video Aspect Ratios on IG
For the Aspect Ratio of a Video Post on IG, there are 3 suitable formats, as follows:
- If it's Square, the suitable aspect ratio is 1:1
- If it's Portrait, the suitable aspect ratio is 4:5
- If it's Landscape, the aspect ratio is 9:16 and 1.91:1
And the best video resolution is 1080 x 1920 px (Width x Height), which makes the resulting image sharp and not too pixelated.
As for IG Story, it's divided into 2 formats, as follows:
- If it's Portrait, the suitable aspect ratio is 9:16 (resolution 1080 x 1920 px)
- If it's Landscape, the suitable aspect ratio is 1.91:1 (resolution 1080 x 608 px)
Images or videos used on IG Story should primarily be based on the size of the phone screen.
In the case of IG Reels, you should use a 9:16 aspect ratio (vertical) with a resolution of 1080 x 1920 px. As for IG Live, it currently has only one aspect ratio, which is 16:9, with a resolution of 1080 x 1920 px as well.
Video Length on Instagram
The length of video clips on IG varies across Feed Posts, Story, Live Video, and IGTV, with the details as follows:
- For IG Feed Video, the length is limited to between 3 seconds and 1 minute
- For IG Story, the maximum length is limited to 15 seconds (anything longer will be split into the next clip)
- For IGTV, the length is limited to between 15 seconds and 10 minutes (in the case of a verified account, you can upload videos with a maximum length of up to 60 minutes via desktop)
- For IG Live, the maximum length is limited to 60 minutes
At this point, marketers and brands who are just starting to create video content on the Instagram platform should now understand that video content in each category should use different sizes, aspect ratios, and lengths. Anyone who has been posting video content without caring whether the image gets cropped at the top and bottom or cut off until it no longer matches the concept you set out, try applying the aspect ratios above. We guarantee the results will surprise you.
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