Get to Know TikTok Shop Better: A Must for Online Merchants

If we were to say that TikTok is one of the most effective online channels for attracting people, there would be no doubt about it at all. In fact, TikTok has now become the most downloaded social media app, ranking number 1 in the first quarter of 2022. It currently has more than 1 billion users and has become the platform that brought the short-form video trend to the social media app scene.

With the E-Marketplace trend growing worldwide, TikTok wasted no time in launching TikTok Shop, allowing online merchants as well as businesses and brands to use the platform for online marketing and selling products. And this past March, TikTok Shop officially became available in Thailand. So in this article, we will share the basics of how to use it. Any online merchant who doesn't want competitors to get ahead needs to know and master it. If you're ready, let's take a look.

What is TikTok Shop?

Building on the hugely popular trend of the past year, TikTok has expanded its customer user base by launching a new feature called TikTok Shop. It works like an E-Commerce platform that can target a customer base of brands, small businesses, and general online merchants, enabling them to create a website as an online storefront. This creates opportunities to increase sales and expand the customer base through a database linked directly from TikTok.

TikTok believes that with consumer trends showing buying behavior that has shifted from before, deciding to purchase products through an E-Commerce platform has become more appropriate, especially when integrated with a short-form video content sharing platform. Let's take a look at the consumer's Purchase Journey through TikTok Shop, and see just how easy it can be when you have an online storefront on TikTok Shop.

How to register to open a TikTok Shop store

Before you start using TikTok Shop, let's take a look at the basic registration guidelines in Thailand first. The details are as follows:

• The seller must be registered in Thailand only.
• The store name must be consistent with the business name, and you may not reference other store names without permission.
• You must have a clear, verifiable address.
• Documents related to the legal entity or individual must be truthful and verifiable.
• You must attach a bank account that is clear and verifiable, and it must be submitted to TikTok only.

Once you have checked the various qualifications and prepared your documents, let's get started opening the store. Begin as follows:

Step one

Go to the TikTok Shop Seller Center. Then, if you don't yet have a TikTok account, click the register button, or if you already have an account, you can use your TikTok account right away.

Step two

This step is to verify your identity for opening a store on TikTok Shop, which is divided into two cases:

1. If you open the store in the name of an individual, you only need an ID card to verify your identity.
2. If you open the store in the name of a legal entity, you must use the company registration documents.

Then check that the information is correct and click the confirm button. TikTok will take up to 48 hours to review the documents.

Step three

Then it's time to customize your store by entering complete details of the store, whether it's the address, contact number, email, as well as various product details. With just this, you can open an online store on the TikTok platform.

Basic tips for using TikTok Shop

For anyone who is starting to open an online store on TikTok Shop but still doesn't know how to make the storefront look appealing, let's take a look at these 3 little tips.

1. Know how to use popular trends. Follow trends to see which hashtags are hot and trending, in order to come up with marketing campaigns, whether by using various hashtags to make your brand align with the trends that are currently popular at the time.
2. Collaborate with Influencers. Reports compiled from other online marketing experts have found that the TikTok application is the most worthwhile and suitable for influencer marketing, because it has the power to persuade people to decide to buy products and helps with brand recall well. It also has a Niche target audience that is ideal for creating Engagement for your brand on viral video content.
3. Let viewers focus on Full Screen viewing (vertical video). Don't forget that the TikTok platform is designed to be viewed in vertical format only. That means whenever you post any content, don't forget to let viewers focus on the content in full screen, because this reflects the professionalism of your brand even more.

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