How Do You Get the Blue Verified Checkmark Badge on TikTok?

Digital MarketingNovember 4, 2022
By Antonio Fernandez

As with the self-verification systems on other social media platforms, getting verified to earn the blue checkmark (Verified Badge) on TikTok is another way to boost your credibility and create a positive impression among other users in general. But let us point out right away that verifying your account to get the blue checkmark in front of your name is a different thing from Verifying Your Phone Number, which is something you need to do in order to use other features such as DM or commenting on other people's clips. 

We believe many people have seen TikTok celebrities who tend to have this badge and wondered how they could get one too. So in this article, we'll guide everyone who wants the blue checkmark in front of their name to learn how to do it, and just how useful or important it really is. If you're ready, let's dive in.

What Is TikTok Verification?

Verifying a user account on TikTok, or doing TikTok Verification, means following the steps to confirm to TikTok that the account truly belongs to the user it claims to represent (a public figure, an artist, or an organization). This serves to confirm authenticity and distinguish it from other accounts that may be impersonating them.

How Many Followers Do You Need to Get the Verified Badge?

We have to say that TikTok has never disclosed how it chooses who gets this checkmark, because TikTok places great importance on a strict and confidential review system. But in this article, we'll share ways to build a follower base in order to increase your chances of getting your hands on this Verified Badge, as follows.

  1. Build a Personal Brand People Remember

The easiest way to build an image or identity that people on the platform can remember is to present content with a distinctive style of its own, in a way that whenever this topic comes to mind, it has to be this account and no other. You might use a fresh way of communicating that differs from other creators, because once you can leave an impression on people, you'll be able to attract an audience more easily, resulting in a follower base that grows over the long term.

  1. Publish Viral Content

Jumping on trending topics or popular hashtags gives your video clips a much greater chance of going viral. TikTok's algorithm considers  Engagement Rate and High Activity to decide whether an account is suitable for receiving the Verified Badge. If you observe closely, you'll find that most accounts with this checkmark have created viral content at some point. Even though there is still no fixed formula for making content go viral right now, following this advice will increase your chances of capturing people's attention on the platform.

  • Tell Stories Creatively Storytelling techniques that "hook the audience" are a key secret. Focus on entertainment, try to squeeze out ideas and creativity, and create scenes that make viewers feel immersed. We guarantee the goal of a viral clip won't be far off.
  • Focus on Short Video Even though TikTok has now increased the length of video clips, if you want to create a viral clip, short-form video content is still always the answer.
  1. Post Clips With High Clarity

If the content is good enough quality, the algorithm will take notice and there's a chance it will be categorized as a Featured Video on TikTok's front page. So using a phone with a good camera, or going all in by using professional equipment to record clips so the footage is steady, sharp, and the audio is clear without dropouts, will help you get high-quality clips. As for a few small tips, don't forget that:

  • For every shoot, always film the clip in portrait orientation.
  • Remember that the better the quality of the video, the greater the chance it will be categorized as a featured video.
  1. Study and Compare With Popular Channels

If you don't know how to begin, you might start by studying techniques from channels you like: how do they tell stories to capture attention, what filming and editing techniques do they use, are their clips short or always the same length, what kind of distinctive hashtags do they focus on. Then try adapting this to your own video clips. Remember not to be afraid to learn how others work, but be careful about copying. Focus only on learning so you can adapt it to create a difference that's even better, in order to increase the chances of gaining more followers for your channel.

  1. Don't Focus Too Much on Getting the Verified Badge

After reading this, don't be confused about why we're advising you not to focus on getting the checkmark. That's because if you spend all your time worrying about how to make content that pleases TikTok's algorithm, the result may be that the fun and creativity in coming up with content decline. Instead of clips that are naturally high-quality and fun, they turn into clips that look forced, making both the algorithm and ordinary viewers turn away. So remember well: don't sacrifice the fun just for a blue symbol in front of your name. Trust us, if your content is fun and can reach the majority of viewers, the chance of getting the Verified Badge will surely be wide open and waiting.

It's Your Turn Now

That wraps up the tips that will help your TikTok account get the blue checkmark in front of its name. However, as we've already said, the Verified Badge isn't everything on TikTok. Rather, it's creating content that is the key that will make both creators and brands succeed on the TikTok platform. In any case, don't forget to try applying the tips above. And once you have the checkmark, don't forget to come back and tell us about it.

Source: Adsespresso

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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of providing digital marketing services that help businesses reach the target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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