Google Ads Rolls Out New Features for Manager Accounts

Digital MarketingMay 11, 2022
By Antonio Fernandez

Anyone who uses Google Ads is probably already well acquainted with a feature called the Google Ads Manager Account, formerly known as the MCC Account. This is a feature ideal for online marketers, helping them manage campaigns across various accounts as well as keep track of the performance of each campaign with just a single login.

The latest update to the Manager Account feature can be considered another step forward for modern marketers who favor a multitasking style of work, enhancing the Dashboards feature to make work faster, more convenient, and easier to use. So what exactly does this update involve? Let's take a look together.

View Reports in One Go with Powerful Dashboards

Marketers who already use a Manager Account to work on Google Ads probably use the Dashboard feature regularly to pull up performance reports for the various campaigns in each account. Of course, a problem encountered all too often is that this Dashboard can only pull data from one account at a time. This means that if even a minor issue arises somewhere, fixing that problem immediately becomes a hassle.

Fortunately, Google saw this problem too. To make work easier, Google has therefore rolled out five brand-new updates that will elevate the way you work on the Dashboard, making it more convenient and flexible to use. The details are as follows:

How to Enable MCC Dashboards

Users of an MCC account on Google Ads can use the Dashboard feature easily, simply by:

  1. Clicking on Report, then clicking on Dashboard to create one
  1. You will then see three options for creating a Dashboard: Dashboards Already Created, Create a New One, and Sample Dashboard
  2. Beginners should start by creating a Sample Dashboard
  1. Once the Dashboard is created, it is then up to the user to review the various data in order to improve the performance of their campaigns

As mentioned above, Google has stepped things up by adding new changes and updates to the Dashboard via a Manager Account login, making work convenient and fast while avoiding minor issues that could otherwise become difficult to fix. This update reveals several benefits for new marketers who decide to switch to using a Manager Account on Google Ads, such as:

  • Saving time when managing the campaigns of each account
  • Being able to identify minor issues across multiple accounts at once
  • Being able to manage the various data of each account more effectively
  • Being able to download data or reports at higher quality

Ultimately, working on Google Ads using the Dashboard through a Manager Account will take your work to the next level. That said, in real-world practice you need to choose tools that are specific or suitable for each particular campaign in order to achieve the best possible performance.

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Relevant Audience is a Digital Performance Marketing Agency whose main goal is to provide digital marketing services that help businesses reach the target audiences searching for their products or services at the right time, place, and device, through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing, and we are also part of the Google Partners program.

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Antonio Fernandez

Antonio Fernandez

Founder and CEO of Relevant Audience. With over 15 years of experience in digital marketing strategy, he leads teams across southeast Asia in delivering exceptional results for clients through performance-focused digital solutions.

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