Anyone with experience creating advertising campaigns is no doubt already familiar with Google Ads, as it is one of the tools widely used by marketers, both newcomers and veterans alike. Because Google Ads is a tool within the Google network, the leader in the Search Engine market, it is no surprise that brands and marketers rely on Google Ads to build their advertising campaigns.
Most recently, Google has launched new features on Google Ads to reduce complexity and help save time for every marketer. Let's take a look at the details together!
Google Ads Launches 3 New Features
Google Ads has launched 3 new features that will help reduce the complexity of marketers' work, as follows:
1. Asset Storage
The first feature we'll introduce is called Asset Storage. This is a feature that helps Google Ads users who want to create various advertising campaigns to use various assets, whether images or videos, from this library instantly. It helps save time on managing various asset files, so there is more time to improve campaign performance. Whether it's images or videos from old campaigns, users can access the Library and edit campaigns directly without having to upload them redundantly. In addition, in the future you will also be able to import various asset files that you need to use from Google Drive.
This feature is available across various campaigns including Performance Max, Discovery, App, Local, Display, and some Ad Extensions.
2. Create Video Ads on YouTube
Previously, Google launched Ads Creative Studio, which aims to be a tool that gives marketers a platform for customizing Video Ads and Display Ads (you can read more details about Ads Creative Studio). This newly added feature allows Google Ads users to create Video Ads for the YouTube platform directly.
Marketers who want to create Video Ads for use on the YouTube platform can choose the template they want and then customize it by adding color, logo, images, text, and more. Google claims that these templates are designed to be suitable for driving the performance of advertising campaigns, helping your ads stand out even more. This will help save marketers time so they can spend more time improving other parts of the campaign, such as reviewing various insights to apply to their marketing strategy.
As we all know, people's content consumption trends today increasingly favor video content. Likewise, ads in the form of Video Ads help attract and persuade viewers to be more interested, especially on the YouTube platform, the leader in the video content market. Therefore, any marketer who wants to fully unlock the potential of Video Ads can use this new feature right away.
3. Voice-Over
Sound helps improve the performance of advertising campaigns. Therefore, Google has launched a feature that allows marketers to create videos with Voice-Over, or dubbing, instantly, using Google's text-to-speech technology, and it can be enabled through the library in Asset Storage. There are currently voices available in 7 languages: English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Chinese (Mandarin), Spanish, and Swedish.
For anyone who wants to add a voice-over to their video, you can do so as follows:
- Go to the Asset Library
- Type the speech script
- Select the language in the Voice Option
- Set up the various Overlays you want to appear in the video as desired
For marketers who want to reduce their workload while improving the performance of their campaigns even further, don't forget to try out these 3 new features on Google Ads. However, keep in mind that most newly launched features may have bugs or issues that may require further fixes. So before creating a campaign, don't forget to always test it before putting it into actual use.
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