Many people are well aware that selling products or services today has to happen across various platforms, whether it's on popular shopping apps, be it the orange app or the blue app. However, having your own dedicated E-Commerce website is what guarantees stability for your brand and enables it to carry out various forms of online marketing so that more people can discover it.

That's why, in this article, we'll introduce 10 must-have features for an E-Commerce website. Anyone who wants their sales to skyrocket should read all the way through and put these into practice right away.

1. The Website Must Be Easy to Use

A global statistical survey of E-Commerce website users found that 76% of consumers say they want a website that is easy to use, whether for browsing and purchasing products or for finding information to help them make a decision. That's why designing an E-Commerce website must always keep these factors front of mind, starting from laying out the website structure in an organized way, grouping product categories so they're easy to understand, adding functions such as product filters, and more, so that it can be used conveniently and feels more friendly to users.

Keep in mind that the simpler and more uncomplicated a website is to use, the more it helps keep users on the website for longer.

2. Not Just Good for the Heart, but Good for Mobile Too

50% of online transactions happening in the world right now originate from shopping on mobile phones. In addition, a report from Walmart, a well-known E-Commerce website, stated that mobile sales on the website increased by as much as 98% after the website was restructured to support mobile use. So if your E-Commerce website currently can't support operation via mobile phones, we recommend fixing it urgently in order to keep up with global trends and current user behavior.

3. Clear Images Win More Than Half the Battle

Imagine that you are someone looking for a particular product, but the website selling the item you want uses unclear product images, or worse still, may not even have any images and only displays text describing the details. Would you decide to buy a product from that website?

Product images must be sharp and clear, because some types of products have a lot of detail and are quite small. Using images that are clear enough therefore helps customers feel more confident in deciding to buy products from the website. That said, you need to be careful about image file sizes that are too large, because images with overly large file sizes will affect the website's performance. The solution is to choose the JPEG file format and compress every image on the website as much as possible.

4. Return Policy

When it comes to a return policy, many business owners may feel uneasy about including this feature on their website. But whatever the reason, a return policy is a feature that does an excellent job of building credibility for a store, especially for stores that have only recently gotten started.

5. Win Customers Over with a Special Offer

Another technique that marketers always love to use on E-Commerce websites is running promotional campaigns or offers that are hard for customers to refuse, in order to help nudge them toward deciding to buy a product more easily. In addition, having a feature on the website that wins customers over with a Special Offer not only helps with sales but also helps improve SEO performance as well.

6. The Wish List Feature

One of every marketer's dreams is to have the special ability to know what their target audience wants. And what could be better than a website having a Wish List feature, a list of items users want, which helps marketers understand what their next strategy to increase sales should be.

Before customers decide to make a purchase, most of them will carefully consider which item matches their needs, to the point that sometimes they may experience a "torn between two choices" feeling, so they star and save items first in order to decide later which one is the most suitable. From any angle, this benefits the business owner. On the customer's side, the Wish List feature helps them decide which products to buy, while for marketers, this back-end data can be used to improve future advertising campaigns.

7. Ordering System / Shopping Cart

It would be quite strange if an E-Commerce website didn't have a shopping cart or ordering system, because this feature is what allows customers to purchase products on the website any time they want.

However, the important point is that the shopping cart system must be able to accurately break down all the necessary details and close the sale all in one place.

8. Related Items Feature

You can be sure that many people who come across a message reading "You may also like this" accompanied by a product image will instantly feel a release of serotonin signaling curiosity and excitement.

In cases where the product that matches a customer's needs is out of stock, this feature that recommends related products adds more options for the customer, keeping them on the website longer and increasing the opportunity to generate more product sales on the website.

9. Website Security

Concerns about safety when using a website have become a top priority that internet users around the world always keep in mind. For this reason, an E-Commerce website has a duty to create safety and confidence for customers who want to make a purchase, so that customers' transaction data does not fall prey to cyber criminals.

The popular security systems that an E-Commerce website should have installed are as follows:

10. Shipping Information

It is one of the top priorities for an E-Commerce website to display shipping information details, whether it's who the delivery service provider is, how long it takes, and whether the shipping cost has already been calculated into the product price or not.

Today, delivery services offer a wider variety of options, so a good E-Commerce website needs to provide these choices for consumers to use according to their needs. In addition, launching a free shipping promotional campaign when purchases reach a set threshold is another approach that does a great job of encouraging customers' purchasing decisions as well.

For anyone who is just starting to build an E-Commerce website right now, try sitting down and going through the checklist above first to see whether you already have these various features. We can guarantee that if you try applying the features above, you will surely create an excellent shopping experience for your customers.

Digital Marketing Consulting at Relevant Audience

Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach the target audiences searching for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.

For more information

Tel.: 02-038-5055

Email: info@relevantaudience.com Website: www.relevantaudience.com

Articles related to the topics covered in this post.