It would be no exaggeration to say that YouTube is one of the most popular social media platforms out there. Its simplicity combined with the flexibility of the platform is one of the key factors that has helped YouTube earn its overwhelming popularity over the past several years. You can see that creators, YouTubers, and many marketers alike are able to share all kinds of content across every category, whether it's educational videos on various topics, channels reviewing and critiquing food, games, cartoons, hour-long unboxing videos, and so much more. We can guarantee that if you're feeling bored with life and decide to spend even half an hour exploring YouTube, you'll almost certainly come across a video that resonates with you and brings a smile to your face.
Who would have thought that from the moment the very first video clip appeared on YouTube back in 2005 — just a short 18-second clip titled "Me at the zoo" — to where it is now, YouTube has come an incredibly long way over these 17 years. Of course, today YouTube is no longer just a platform for sharing fun video content; it can also help marketers and brands grow their businesses effectively. In this article, we'll take a look at 8 amazing YouTube statistics that every marketer needs to know in 2022.
1. Monthly Users on YouTube
According to a report by Oberlo, YouTube currently has around 2.6 billion monthly users worldwide as of 2022, ranking it as the second most popular social media platform, behind only Facebook.
These 2.6 billion users are counted from people who log in and use the platform at least once a month. In reality, the figure may be even higher, since YouTube is a platform that is openly accessible to all general users. So, for marketers looking for a social media platform channel to do online marketing, you can rest assured that YouTube is yet another platform that is extremely well suited for building Reach for your brand.
2. YouTube Is a Platform with a High Reach Rate
Statista — a database of statistical figures and reports on marketing and industry from more than 600 businesses — reveals that 62% of consumers worldwide use YouTube. Since the platform was founded by three former PayPal employees in 2005 up until today, when it is a subsidiary of Google, YouTube's mission has been to provide users with fast and simple access to video content. It is therefore no surprise that wherever you look, you'll see people watching YouTube all across town. Because YouTube is an easy-to-use platform that isn't difficult to understand, it has drawn consumers from all over the world to turn to YouTube.
3. YouTube Is the 2nd Most Popular Search Engine
Today, YouTube is considered one of the most popular Search Engines, ranking second behind Google. As mentioned, YouTube has more than two billion users per month, which is equivalent to nearly one-third of all internet users worldwide. With this overwhelming popularity, YouTube is now able to expand its reach to the general public even more broadly.
4. Supports Multiple Languages
Another reason YouTube has become such a hit all over the world is its support for more than 80 different local languages across more than 100 countries — ranging from English, Mandarin Chinese, and Spanish, all the way to Azerbaijani, Khmer, and Lao.
What's surprising is that the majority of videos published on YouTube aren't even in English. Surveys have found that 2 out of 3 (67%) of the videos posted on YouTube are in various other languages, with only 28% being in English.
5. People Watch 1 Billion Hours of YouTube Videos Per Day
If, every single day, people watch 1 billion hours of YouTube, that means each person spends roughly 8.4 minutes watching YouTube per day. In addition, there is one fact from a survey by Searchengineland: today, YouTube has seen a significant increase in searches for "How to" content. This means that nowadays, people who want to learn how to do something tend to favor watching video content to help solve their problems.
So, marketers who are just getting started with marketing on YouTube can take advantage of this. Simply by creating content that can help answer questions or solve various problems, you'll make people more likely to watch your video content.
6. YouTube and Businesses Today
These days, YouTube isn't only a platform popular among general users — video content has become increasingly important, so various business sectors have turned their attention to the YouTube platform more and more. Statistics show that 62% of all business sectors use the YouTube platform as one of their channels for posting video content, second only to Facebook.
Because YouTube is well suited for use as a direct communication channel between brands and target audiences, plus it allows engagement with viewers through comments, and it also offers various features that support brand marketing — with such diverse benefits and potential, YouTube is yet another platform that's ideal for brands of all levels looking for a marketing channel through sharing video content.
7. YouTube Is Used More on Mobile Than on Desktop
With consumer behavior having changed, it's no surprise that people today spend more time on their mobile phones than before. So it's no surprise that 63% of YouTube watch time comes from mobile phones. Therefore, as a good marketer or brand, you must not neglect communicating with your target audience via mobile phones as well.
8. People Discover New Products or Services on YouTube
Statistics show that 90% of users state that they often discover products or services from new brands on YouTube. For new marketers looking for a channel to promote their products or services, taking advantage of the YouTube platform is yet another interesting option.
Get Digital Marketing Consulting at Relevant Audience
Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing, and we are also part of the Google Partners program.
For more information
Tel.: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
