LinkedIn is one of the social media platforms with as many as 850 million users worldwide. What's more, its organic engagement is remarkably high compared to other social media platforms (a collection of interesting LinkedIn statistics for 2023). We have to admit that, these days, for brands looking to expand their reach to a wider target audience, building brand awareness on social media platforms has become an extremely popular channel.
So in this article, Relevant Audience would like to share tips for growing your LinkedIn followers that will help your brand demonstrate the quality of its page. Don't forget that the benefits of a high follower count are many, whether it's signaling popularity, credibility, and much more. If you're ready, let's dive in.
1. Attract Traffic from Outside the Platform
For anyone who didn't already know, you can apply SEO practices on LinkedIn to help generate search demand from outside the platform, which helps draw people from various platforms to click through to your profile page.
You can do this easily and right away by adding keywords to the information in the "About" section of your profile page. After that, don't forget to fill in other details such as your website link and additional information, then keep updating content on your page to spark the interest of everyday users.
2. Be Sticky: Build Recognition
Let's lay out every method for building a memorable brand, the kind where a quick three-second glance is enough to instantly tell what this page is and what it's about. Fundamentally, there are two basic principles you can apply right away, namely:
3. Post Interesting Content Consistently
This point is similar to doing SEO on the platform, because regularly updating your page so it doesn't go stale, by consistently posting interesting content, helps improve your page's visibility and increases your chances of getting more organic engagement.
4. Emphasize Video and Visual Content
Visual and video content can stand out beautifully in the feed. Statistics indicate that video content is shared more than 20 times as often, which is considered more than any other content format on LinkedIn.
5. Content Must Be Good and High Quality
No matter what format you post content in, beyond consistency, the key thing is that every piece of content must be high quality, as follows:
- Content must be relevant. First, you need to know your brand's target audience, what they're like and what age range they fall into, in order to narrow down your approach to content creation. Then choose to use keywords that are primarily relevant to your target audience, because these words help spark greater interest.
6. Analyze Competitor Pages and Popular Pages
This is a simple technique you can follow right away. It involves doing competitor analysis, meaning analyzing competitor pages as well as popular pages that may be similar to yours, then looking at the strengths and weaknesses of those pages: what they have, why this post appears to have a lot of engagement, or looking at the mood and tone of the content, how consistent the posting is, and which times they post most or least often, and so on.
Final Thoughts
All six points above are tips you can follow completely free, without spending a single baht, to grow the follower count on your LinkedIn page. One more piece of advice: LinkedIn has a feature called Creator Mode, which is an analytics tool on the platform. Anyone who is considering LinkedIn as a channel for online marketing can go try it out right away.
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Relevant Audience is a company providing Digital Performance Marketing Agency services, with the primary goal of delivering digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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