In terms of SEO, every day is about improving your website according to search engine best practices. Of course, when errors occur, correcting the website is the first important thing to do. If it’s a minor problem, the fix won’t take long, but if it’s a major problem, it may require time and budget to fix. To prevent the problem from escalating and having a serious impact on the website or business, checking various things on the website, or what many people call an “SEO Audit,” is something that every SEO marketer should know.
As mentioned above, if you don’t want your website’s traffic to decrease or experience serious problems on your website, you need to perform an SEO Audit regularly. Therefore, in this article, we will guide SEO marketers to start performing an SEO Audit by checking 5 basic important things that often occur on websites. If you’re ready, let’s get started.
Site Uptime
Site Uptime, or what many people call Uptime, means “the period of time when the server or host has never gone down, crashed, or experienced problems accessing data.” Simply put, it’s the period of time that tells you how many times the host or server has crashed since it was turned on, expressed as a percentage. Therefore, you often see advertisements from server providers that boast “guaranteed 99.99% Uptime.”
There are many ways to check Site Uptime, such as visiting websites that can track data like host-tracker.com or using tools like Uptime Robot. Checking Site Uptime can help website owners decide whether to continue using the web hosting service. If the web hosting service cannot provide services as advertised, it should be changed immediately to prevent negative impacts on the website in the long run.
Check Terms of Service & Privacy Pages
When designing a website, one of the most important pages is the page displaying Privacy Policy information, which must be clear, complete, and compliant with the law. If a website does not have these pages, it may result in consequences, both legally and in terms of SEO.
For those who use Screaming Fox as an SEO tool, you can check these pages immediately.
Breadcrumb Navigation
Checking the navigation menu on the website (Breadcrumb Navigation) is another important aspect. Having good Breadcrumbs helps users and search engine algorithms understand the website’s structure, which page they are currently on, and which category they are in. Therefore, checking the Breadcrumb of a website cannot be neglected during an SEO Audit. If the Breadcrumb is too complex, it should be simplified.
The initial method for fixing this is for those who use Screaming Fox:
Mobile Optimized
As you all know, Google, the world’s number one search engine, has adopted Mobile First Indexing as the main priority for SEO practices today (Read more details about Mobile First Indexing here).
Therefore, optimizing the website to work on mobile devices, whether it’s about loading speed, complete and thorough content, and other issues that may occur when using a mobile phone, is considered the first task that SEO Specialists must prioritize in website optimization.
To initially check whether the website works well on mobile devices, start by:
- Visit https://search.google.com/test/mobile-friendly
- Enter the URL of the website you want to check
- Then click Test URL
- If the website still cannot work on mobile devices, start optimizing the website immediately.
Site Usability
Site Usability measures how easy a website is to use. When designing a good website, it must consider user behavior on the website, what their needs are, such as which buttons they click frequently, or which parts of the page they scroll to, or which areas are out of sight.
One popular method used by SEO Specialists is Heat Map Analysis. This analysis uses “colors” to indicate the amount of action, such as clicks and scrolling, on the webpage. Then, users can see an overview of the interaction between people and the website immediately. Popular tools for checking this value include Crazy Egg, HotJar, and Inspectlet.
Get Digital Marketing Consultation at Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.
For more information:
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
