Adam Mosseri, who serves as the Head of Instagram, or the top executive of the popular photo-sharing platform, has revealed Instagram's operational priorities for 2023. Typically, every year Instagram comes out to share its operational plans in order to build confidence among users, marketers, and brands, and to consistently attract new user bases.
For example, in the past year Adam Mosseri spoke about prioritizing video, as he sees it as something that is growing on every platform, as well as the changing nature of messaging, shifting from how people used to message each other through the feed to messaging through Stories, and all the way to greater transparency and more support for creators. So in this article, we'll take a look at Instagram's interesting operational plans for 2023. What exciting things lie ahead, and what will challenge Instagram's developers? Let's take a look.
1. New Sources of Inspiration
With every new feature development, Instagram still holds firmly to what is called "Inspiring Creativity," or sparking new inspiration so that users have the creativity to create new things with the platform, which is considered the original concept from the day Instagram came into existence.
Let's playfully guess that a teaser like this from Adam Mosseri might mean that we could see new features or quirky gimmicks such as Candid Stories, a feature similar to BeReal that prompts users to take photos at random times, for example.
2. Discovering New Content
Another thing Mosseri emphasized is the matter of "Discovery a Fresh Content." It's possible that a key reason behind Instagram's alertness stems from the competition among social media platforms, which has been trending significantly higher these days, whether it's TikTok, YouTube, or other newly emerging competitors. This has become a pivotal turning point for Instagram, which needs to accelerate the development of new features, aligning with what Mosseri stated: "Instagram should be a space where people can discover something exciting every time they start using it." Therefore, users may see Instagram with a feed driven by an algorithm that feeds interesting content, much like the For You feed on TikTok. So we believe users can definitely expect that in 2023, every feature update will help users discover fresh content. Although it may feel unfamiliar at first, we believe it will certainly be able to impress every user.
3. Focusing on Building Community
Mosseri hopes that Instagram will be a platform that connects users through content even more. Anyone who plays on IG often has probably seen the feature that allows users to set a status on the DM feed to tell a story and continue conversations between users. It's fair to say that in 2023, Instagram is likely to focus more on viewing the platform as a community.
Closing Thoughts
This is considered an interesting direction for Instagram, which is trying to bring out the fangs and claws it has to use in 2023. Don't forget that the competition among social media platforms this year may be far tougher than in previous years. For marketers or brands currently using Instagram, you can keep following us. We promise that if there's any interesting feature, we will definitely bring it to share with you.
Source: SEJ
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