Category · Page 15

Google Ads

Articles

What Is Google Ads? Campaign Types, SEO Differences and Audience Insights Explained
Google Ads

What Is Google Ads? Campaign Types, SEO Differences and Audience Insights Explained

A complete rundown of Google Ads: what it is, how it differs from SEO, the six main campaign types, and how to…

Jul 20, 20263 min read
Click Fraud: What It Is, Who Is Behind It, and How to Prevent It
Google Ads

Click Fraud: What It Is, Who Is Behind It, and How to Prevent It

Understand click fraud: who is behind it, how it works, the warning signs to watch for, and how to protect your ad…

Jul 20, 20263 min read
Google Ads for Clinics: How to Avoid Banned Words and Ad Bans
Google Ads

Google Ads for Clinics: How to Avoid Banned Words and Ad Bans

Google reviews clinic ads more strictly than almost any other category. Here are the policies, the banned word groups, and the fixes…

Jul 20, 20263 min read
Google Ads Changes How Target CPA, ROAS and CPC Behave on August 17, 2026
Google Ads

Google Ads Changes How Target CPA, ROAS and CPC Behave on August 17, 2026

Google will change how Target CPA, Target ROAS and Target CPC behave on August 17, 2026, so campaigns deliver closer to their…

Jul 19, 20263 min read
Google Brings Business Data Feeds to Demand Gen Campaigns, No Merchant Center Needed
Google Ads

Google Brings Business Data Feeds to Demand Gen Campaigns, No Merchant Center Needed

Google is letting Demand Gen advertisers connect business data feeds to run dynamic ads without a Merchant Center feed, according to Search…

Jul 19, 20263 min read
Google Ads Rolls Out Video Campaign Groups Globally for Reach and Frequency
Google Ads

Google Ads Rolls Out Video Campaign Groups Globally for Reach and Frequency

Google has made YouTube reach and frequency optimization for video campaign groups available globally in Google Ads. One reach or frequency goal…

Jul 17, 20263 min read
Google Ads Gets an AI Makeover with AI Mode
Google Ads

Google Ads Gets an AI Makeover with AI Mode

Google Ads now runs on Gemini. Learn how AI Mode and AI Overview change ad formats and what to fix in your…

Jul 17, 20263 min read
Google tests a Partners (Alpha) setting that would let Performance Max advertisers drop Search Partners and Display
Google Ads

Google tests a Partners (Alpha) setting that would let Performance Max advertisers drop Search Partners and Display

A limited alpha would give Performance Max advertisers an opt-out for Search Partners and the Google Display Network, two networks PMax has…

Jul 16, 20263 min read
Exact match and manual bidding get no AI Search ads, Google confirms
Google Ads

Exact match and manual bidding get no AI Search ads, Google confirms

Google Ads Liaison Ginny Marvin confirmed that AI Search ad eligibility has not changed: no AI-powered targeting, no AI Search inventory. She…

Jul 16, 20263 min read