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Digital MarketingWhat Can You Track with Twitter Analytics? A Must-Read for New Marketers
Twitter Analytics is a free, built-in tool that lets brands and new marketers dig into account, tweet, and video insights. Learn how…
Digital MarketingFacebook brand Awareness Ad Campaigns: What You Need to Know
How to create a successful Facebook brand awareness campaign Advertising on Facebook can be an effective channel to support your company’s growth.…
Digital MarketingGoogle Expands Customer Match Lists to Automation
Smart bidding and optimized targeting will now use Customer Match lists Google recently notified advertisers that Customer Match lists will now be…
Digital MarketingGet to Know the Search Engines in China That Marketers Can't Afford to Miss
When it comes to search engines, most people think of Google first. But in China in 2022, Google Search held just a…
General topicsGoogle Analytics 4 Updates Additional Metrics Marketers Shouldn’t Miss
Marketers who use Google Analytics as their primary tool have likely started using Google Analytics 4 (GA4) after Google announced that all…
Digital MarketingWhy Internal Linking Matters and How to Do It
Internal linking strategies and tips to optimize your SEO Internal links are often the forgotten part of link-building methods in SEO strategies,…
Digital MarketingGoogle’s 2021 Ads Safety Report
Google tripled the total of account-level suspensions for advertisers over the past year Google has released its annual “Ads Safety Report” and…
Digital MarketingGoogle Updates 6 New Features on Performance Max Campaigns
Many of you have probably already started using Google's latest tool, Performance Max. Google is now rolling out additional new features on…
Digital MarketingA Look at Interesting Online Marketing Metrics for 2026
As a marketer, tracking marketing metrics to understand campaign performance is indispensable today. This article recommends the basic metrics suited to each…