Content creators, take note! Instagram has updated Reels with additional features

Recently, Instagram, the popular social media platform, has launched new features on Instagram Reels. They state that these features will help creators create content more freely and also help them engage viewers in a better way with new formats and methods.

It’s undeniable that platforms for sharing video clips are currently experiencing the fastest growth in viewership worldwide. Currently, there are as many as 675.3 million people who enjoy watching video content. Therefore, it’s not surprising that Instagram continues to support Reels by constantly updating new features. Let’s see what the details of this update are – content creators, don’t miss out!

What is Instagram Reels?

Those familiar with social media are likely acquainted with the Reels feature on Instagram, which was launched at the beginning of last year. Instagram Reels is a feature that comes in the form of short videos similar to Instagram stories, but offers a user experience similar to the competitor app, TikTok. All users can view these Reels through the Reels page (the icon in the center of the bottom menu) and scroll up and down to watch the short videos instantly.

Creators who want to create content can do so easily by:

1. Opening the Instagram app
2. Pressing the video icon in the bottom menu
3. Then, press the camera icon to create a video immediately
4. You can use various tools to add effects as needed
5. Once finished, you can add caption details and share the video – done!

New Features Updates on Reels

The new features that Instagram has updated on Reels include:

How Valuable are Reels to Marketers and Brands?

As everyone knows, people’s content consumption behavior has doubled since 2018, preferring to watch video content. Therefore, it’s not surprising that marketers or brands are starting to shift their marketing efforts to this channel, especially with short video content, which has been proven to attract viewers.

According to Instagram’s report, Public Accounts with over 10,000 followers who post at least 5 Reels videos within 60 days have a 250% chance of gaining more followers. So, brands or marketers who are still hesitant about marketing on Reels, now is the time to focus seriously.

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