If you work in design or do graphic design on a regular basis, you are probably familiar with Vector image files, which are created using tools that draw basic shapes such as squares, circles, curves, and straight lines, and then combine them to form all kinds of other shapes.
For 2023, Freepik has compiled the Vector Trends that are likely to emerge this year. So in this article, Relevant Audience would like to summarize them for brands and marketers who are running out of design ideas, so you can learn about them and put them to use. If you are ready, let's take a look.
Retro and Nostalgic
Going all the way back in time with this popular trend that brings the Grunge and Pop of the 90s, as well as Y2K, that faint hint from the early 2000s, which has not only gone viral in the fashion and apparel category but has also spread into graphic design, illustrations, and various banners.
We are not really sure how these trends suddenly made a comeback, but it may be a faint feeling among people around the world who are looking back and missing these things once again. At the same time, it can reflect the identity of the modern generation, showing clarity in terms of bold, vivid colors blended with a sense of innocence.
Hand Drawn
The Hand Drawn trend, or the style of drawing Vector lines by hand, is becoming increasingly popular, whether it is images in a minimal style or sketches full of various textural details. If you cannot picture it, try looking at the work of an artist named Henri Matisse, who is distinguished by his use of color, form, line, and light and space in creating his works.
3D Cartoon
Another trend that looks set to gain more popularity is choosing to use Vector images in a 3D cartoon style, which can effectively create a sense of fun and friendliness. Importantly, cartoon images are not always limited to topics related to children, but can be used for any topic.
The Sustainability Trend
What could be bigger than the Sustainability movement? Almost every business in every industry is placing importance on the environmental conditions the world is facing. This is therefore another trend that Freepik predicts for 2023: Vector image designs that reflect a love of nature, such as choosing to use green colors or other distinctive elements, will be the trend that brands choose to use the most.
Final Thoughts
For anyone who is looking for ideas to use in graphic design work, you can take the trends above, which we have compiled from Freepik, and try applying them. As you can see, there is the feeling of looking back and reminiscing about old stories and bygone eras, while the eco-friendly trend also continues to draw interest and remains important to most people.
Digital Marketing Consulting at Relevant Audience
Relevant Audience is a Digital Performance Marketing Agency that provides digital marketing services with the main goal of helping your business reach the target audience that is looking for your products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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