When it comes to Snap Chat, many people know it well as one of the most popular apps among Americans and Europeans. Even though the current leader of the social media platform market, Meta, which owns two leading platforms like Facebook and Instagram, once tried to acquire Snapchat, CEO Evan Spiegel remained firm in refusing to sell the business to Meta and was determined to keep fighting in the fierce competition of this social media platform market.
From that day to this, Snap Chat has become a platform that is drawing increasing interest from brands and marketers, as Snap Chat has become one of the most popular apps among users worldwide. So today, Relevant Audience has gathered some interesting statistics to share with all new marketers, to help them better understand where Snapchat currently stands among social media platforms, and how worthwhile it is to use these channels for online marketing. If you are ready, let's take a look.
- What does Snapchat's user count look like?
The latest data from Snap Chat reveals that in the second quarter of 2022, there were a combined 347 million users worldwide per day. This figure is up by 18 percent from the previous 293 million users in 2021.
Looking deeper, the growth of users on the platform can be broken down as follows: the increase in users in North America grew by only 4%, and in Europe the annual increase was 10%, but the important thing is that beyond these two regions, in other areas around the world, the user growth rate was as high as 35%. It is clear that Snap Chat platform users have a remarkable growth rate amid the uncertainty of market-leading platforms like Facebook and Instagram, which have had negative news throughout the past 2 years.
- What is the average age of Snap Chat users?
As for the popularity of photo-sharing platforms in the US, they remain popular among the Young Generation. Nearly six in ten, or 59%, of internet users in the US aged between 13 and 24 years use it. Simply put, Snap Chat has surpassed other apps, whether Instagram, Twitter, or even Facebook, holding the top spot in popularity among teenagers in the Millennial and Gen Z groups for a long time.
- Users create Snaps every single day
According to a report by Snap Chat, currently more than 210 million Snaps are created every day, resulting in the company generating increased profits per quarter of 3.5 billion in 2019.
One of the key reasons for this growth is a result of the increasing number of users from the use of new-model mobile phone devices that can support features like Snap Streaks, which help encourage users to engage more with the app (Snap Streaks is a feature where users exchange Snap photos back and forth). An interesting tidbit is that the current record for the highest Snap Streak stands at 2,492 times!
- Average time spent using the app
As a good marketer, knowing only the number of Users on a platform is not enough to make online marketing effective. Therefore, another statistic compiled by BroadbandSearch helps reveal how long Snapchat users typically spend on the platform on average.
From the compiled statistics, it was found that Snapchat users spend an average of 31 minutes on the app every day, with the age group that stays on the app the longest being users aged 13 to 24 years.
- What do Snap Chat app downloads look like?
With more than 300 million app downloads in 2020, it is no surprise that the Snap Chat app ranks among the most popular apps for users worldwide. From the ranking of all app downloads over the past year by Sensor Tower, it was found that Snap Chat ranked 7th, trailing only TikTok, WhatsApp, Facebook, Zoom, Instagram, and Messenger. Most of Snap Chat's downloads occurred on the Google Play Store, nearly five times more than on the Apple Store.
Final Thoughts
It is interesting to see what trump cards Snap Chat will pull out to compete with other platforms in the coming year, 2023. As a marketer, even though Snap Chat itself seems to be a rather Niche platform for Thai people, in reality its user base in Asia is experiencing a fairly high and significant growth rate. Therefore, getting to know new channels will help enhance a brand's marketing effectiveness even further.
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Relevant Audience is a company that provides services as a Digital Performance Marketing Agency, with the main goal of delivering digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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