Now that we are well into the new year, any marketer who is getting started on building a standout brand and looking for great content ideas to apply to their own marketing strategy needs to know how to use Interactive Content effectively. This is a content style that has begun to trend and can drive Engagement extremely well, thanks to the defining characteristic of this content type: it encourages readers to participate in one way or another, allowing brands to deliver a more enjoyable experience to people. Over the long run, this helps build Brand Awareness very effectively.
So in this article, we want to share Interactive Content ideas that we can confidently say will be a hit in 2023. If you are still stuck and can't think of any ideas, once you finish reading you can put them to use right away. Of course, if you are ready, let's dive in.
1.Live Video and Live Stream
Carrying over from the previous year, the content format that has continued to enjoy popularity is undoubtedly Live Stream. For anyone who is building a brand, no matter what field you are in, we first need to agree on one thing: the Live Streaming strategy has grown by leaps and bounds at present, to the point where there is hardly any need to argue over whether going live is necessary if you want to expand your target audience more broadly. Most importantly, this type of content can branch out into many different formats, whether it be providing knowledge, presenting interesting stories related to the brand's products or services, all the way to hosting seminars and conversations with experts, and much more.
2.Surveys and Polls
Surveys and polls, or Q&A, are another popular form of Interactive Content from the past year, and the trend is still poised to keep heating up, especially on social media platforms.
Beyond driving Engagement, this type of content also helps brands identify various shortcomings and use that feedback to make improvements. Our advice is that you should not create polls that are complicated or require too much thinking. They should be questions that are easy to understand and that readers can click to answer right away.
3.User Generated Content (UGC)
UGC content is still always a standout format, especially given the behavior of modern consumers, who, we have to say, are no longer drawn to content that focuses too heavily on selling products or services. You could say "people can see right through it" by now. So if a brand chooses to shift toward content that lets everyday users take part in creating it, this will make consumers' decisions much easier. This type of content can also be done in many different formats, whether it be a Hashtag Challenge campaign or creating a space for product or service reviews discussing the pros and cons, all to generate broader word of mouth about the brand, and so on.
4.Infographics
Presenting content in the form of an Infographic is another approach that helps keep content from looking repetitive and overly dull, especially content that involves a fairly large amount of explanation. If you can condense it into the form of an infographic, combined with a design that has its own distinctive identity, it will help encourage more people to engage with the content.
5.Giveaways
The last content type for an Interactive Content strategy that can create the greatest Impact is, of course, Giveaways. This is content that simply cannot be missing, whether you are a small or large brand. Many people tend to think that giving things away lowers Brand Value, but we can tell you that is not always the case! If you can shape it in a way that looks distinctive and unlike anyone else, whether by adding other gimmicks to leave consumers impressed, but in a way that stays consistent with or appropriate to the brand, it will surely leave a lasting impression on consumers for a long time to come.
Closing Thoughts
That said, one of the first things you should know is that in the world of online marketing there is no such thing as a fixed, guaranteed formula that will make a brand successful overnight. Everything has to happen through trial and error, but knowing how to use Interactive Content effectively will certainly sharpen your edge in improving the performance of your brand's content. Don't be afraid to keep adjusting and experimenting through trial and error, because this is the best way to operate in the world of online marketing.
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