Highlights in the Article
Experienced online marketing professionals believe that no one at this time is unaware of Google Search, the leading Search Engine that has dominated the market for a long time. Its ease of use, accurate search results, and continuous updates to provide new experiences to users make it unsurprising that statistics collected every year consistently show Google as the number one Search Engine in terms of both user numbers and new features that appeal to internet users across all eras.
Of course, for alternative marketing professionals looking for new channels, some may be familiar with Bing, the Search Engine from the large company Microsoft, which has made several attempts to improve its features but still considered inferior to Google by a significant margin. However, after the launch of ChatGPT, in which Microsoft invested (Microsoft is serious! Joining forces with ChatGPT to transform Bing Search), rumors have emerged that Microsoft is developing and preparing to release a new version of Bing that will integrate with ChatGPT to provide a more accurate search experience and attract more users. Therefore, in this article, we have compiled key points from Owen Yin’s report on Medium Blog, which discusses predictions for new features on Bing after integrating with ChatGPT. Let’s take a look at the details of what marketers should know.
New Bing Version
Certainly, the integration of ChatGPT with Microsoft Bing will become another step in the new era of Search Engines. Owen Yin commented that it could become something called a “researcher, planner, or creative partner” that is not just searching through keywords anymore. This development is expected to incorporate “New Bing” with ChatGPT-4, the new version, which may be able to do more than 500 times as much because it will have more than 1 trillion parameters, making it faster and more accurate.
Search Bar Will Change into a Chatbox
Those who are used to searching on Search Engines through a Search Bar may encounter a new experience when using New Bing, as the Search Bar will be replaced by a large chatbox that will allow users to ask any question within 1,000 characters.
Complete References Increase Credibility
Those who have had the opportunity to try ChatGPT in its current version probably know the limitations that ChatGPT can only access data collected up to 2021. However, the ChatGPT version that will be used with Bing will be able to access current data, so when answering user questions, the AI will search for information similar to the research process, as well as write summaries and indicate the references of the data, making it easy for users to verify the credibility of the data.
Answer More Complex Questions Better
Certainly, when answering user questions, it can also process more complex questions than before, such as being able to ask questions specifying personal requirements, such as asking New Bing to help plan a dinner or travel itinerary according to budget constraints, location, time, and other factors that respond to individual interests.
Can Interact in Conversations Like a Chatbot
Switch Between Search Bar Searches Constantly
Users do not need to search solely through the Chatbot format but can also switch to traditional searches via the Search Bar conveniently.
Concluding Remarks
It must be said that the information above is not official information from Microsoft but rather a collection of opinions and possible rumors. Therefore, as good marketers, being prepared for change is the correct direction of work, especially for marketers looking for new channels beyond using Google Search to reach new target audiences in 2023. Microsoft Bing is another interesting option.
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