In today's fiercely competitive E-Commerce platform battleground, especially during the COVID-19 pandemic that permanently changed the behavior of modern consumers, if you were asked to think of a single website or platform famous for buying and selling goods online, it's almost certain that the name would be eBay, the number-one E-Commerce Retail Companies that most Thai people are familiar with.
From its beginnings in 1995 up to the present day, eBay has long been a part of consumer behavior in what is known as "buying and selling through the online world." Many platforms may have faded away following Demand-Supply in economics, but eBay has retained its appeal in an interesting way and grown even more than before. That's why, in this article, we've gathered some remarkable eBay statistics to share, to help business owners and marketers apply them in building sales strategies and boosting order volumes for your business more effectively. If you're ready, let's dive in.
- The number of eBay users
According to eBay's report, in the third quarter of 2022 the platform had a combined total of 135 million users worldwide. Compared with the previous quarter, this represents a 2.2% decline in users, while compared with the previous year it dropped by as much as 11.2%.
With such a significant decline in numbers, it demonstrates the intense competition among E-Commerce Retailer platforms that now offer more choices to modern consumers. It's therefore not surprising that even eBay, despite being a major market leader, has been affected as well. This has led to certain strategy adjustments to encourage users to return to its platform, such as allowing sellers on the platform to upload videos or to add more product images, helping sellers make their products more appealing.
- eBay app usage and downloads
In the US, eBay is one of the most popular shopping apps for Americans, because every month around 3.67 million people use the eBay app, which is more than OfferUp and Alibaba in terms of monthly active users.
This is especially true among Android users, with more than 1.6 million people using the eBay app every day, making eBay second only to Walmart, Amazon, and Shein on the Google Play Store.
- Which product category sells best
Products in the electronics and accessories category (Electronics & Accessories) are classified as the highest-selling category on the eBay platform, accounting for 16.4% of all product sales. Next come the automotive category (Automotive) at 11%, Health & Beauty at 9%, and the sports and outdoor activities category (Sports & Outdoors). All of these make up the Top 5 best-selling categories on eBay.
- What about the GMV figures?
GMV, or Gross Merchandise Value, refers to all sales that occur on the platform. The GMV figure on the eBay platform in the first quarter of 2021 reached as high as 27.5 billion dollars. This figure includes all sales that took place, whether on the eBay app or website, from all corners of the world, with 17.1 billion dollars coming from cross-border transactions.
- Mobile Devices are extremely important to the eBay platform
Nowadays, mobile phones have become one of the key factors changing the behavior of modern consumers, whether for small everyday tasks like searching for general information or for shopping online. The same is true for E-Commerce platforms like eBay, where reports found that 63% of the GMV figure is associated with buying and selling products on mobile, a number that has increased significantly since 2017 (the year eBay launched eBay 4.0, an app updated with many new features).
Therefore, as a brand or marketer, creating an appropriate Product Listing or carrying out Mobile Optimization has become absolutely essential if you want your business to achieve better sales.
- New items also sell well on eBay
For anyone who doesn't shop much on eBay, many people probably think this platform is only good for second-hand or third-hand items. But a report from eBay has revealed that 80% of all products sold on eBay are brand-new items that have never been used. On eBay US, the platform has a sell-through rate of 56.3% for new products and 39.8% for second-hand products. The only thing to be careful about is that, when selling products, never forget to always make sure you accurately and appropriately specify the condition of the item; otherwise, it could violate eBay's policy and result in your account being banned.
Final thoughts
We hope the statistics we've shared this time will help business owners and marketers who are planning online marketing strategies in the E-Commerce market to compete more effectively. Remember that in a business battleground crowded with competitors, having more information is like being one step ahead of your rivals. If you don't want to miss out on great news or tips, be sure to follow Relevant Audience.
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