We have entered the final month of the year. Some of you may have struggled through the year with bumps along the way, but don't let it weigh on your heart or wear you down. Recently, Google released "Year in Search 2022," its annual report on the most popular search trends of 2022 among people all around the world, in every country. It's designed to create opportunities and help businesses that rely on online marketing on Search Engines to perform even more effectively in 2023.
As a brand or a marketer, if you want your business to succeed in the online world, knowing how trends evolve each year helps you anticipate the direction of strategy adoption, giving you a better chance of success. In this article, Relevant Audience has gathered the hottest search trends among Thai internet users from Google's Year in Search 2022 report for you to explore. We can tell you there are plenty of unexpected terms in there. If you're ready, let's dive in.
"State Welfare Card," the most popular search term this year
As for the most popular search terms, the number one spot for 2022 went to the "State Welfare Card," also known by another name as the "Poverty Card." It is one of the surprising policies introduced under this government, a policy aimed at providing welfare to low-income citizens. However, many questions still surround this policy, such as whether the program truly helps the poor, and whether the Poverty Card actually reaches those who are genuinely poor. These remain questions that will continue to be debated. Notably, the "State Welfare Card" is a returning champion on Google for the fourth consecutive year.
The top 10 most popular search terms are as follows:
1) State Welfare Card
2) Tangmo Nida
3) Khon La Khrueng Phase 5
4) Tai Lah
5) Gangubai
6) Botnoi Voice
7) Wordle
8) Duay Rak Lae Hak Lang
9) Khue Thoe
10) ScholarShip 02 (Sor Tor 02)
"Tangmo News," celebrities still dominate the headlines
When it comes to the news that sent ripples through society over the past year, it's hard to look past the tragic story involving the famous actress Tangmo Nida, with the news of her falling into the Chao Phraya River. The incident shocked and saddened her fan club and Thai internet users alike, and it remained a mystery that raised doubts and stayed in the headlines for months.
The top 10 most popular search terms in the news category are as follows:
1) Tangmo News
2) Mass Shooting News
3) Phra Bida News
4) Russia-Ukraine News
5) Lung Pol News
6) Pinky News
7) Itaewon News
8) Luang Pu Saeng News
9) Lazada News
10) Deputy Party Leader News
"Jackson Wang," the most searched in the personality category
We believe that at this point there's no one who doesn't know the talented artist Jackson Wang, or Jackson of GOT7, who is beloved by fans around the world, and especially in Thailand. Beyond his good looks, cool charisma, and heartwarming smile, he is also overflowing with talent. Whenever he tours in Thailand, the buzz continues for months on end. So it's no surprise that "Jackson Wang" became the most popular search term in the personality category for Google Thailand 2022, claiming the crown all on his own.
The top 10 most popular search terms in the personality category are as follows:
1) Jackson Wang
2) Prinn Panitchpakdi
3) Chadchart Sittipunt
4) Mo Amena
5) Tert Thanapol
6) Khun Chanon
7) Krating Khunnarong
8) Phra Bida
9) Kratik Itsarin
10) Ae Choenyim
"Hainanese Chicken Rice Dipping Sauce Recipe," the most popular recipe of 2022
For one of the most popular types of content on Google, the hit recipe searches, this year was a golden year for the "Chicken Rice" dish. The search term that topped the recipe category was the "Hainanese Chicken Rice Dipping Sauce Recipe." It has to be said that finding a delicious chicken rice restaurant in Thailand gets harder by the day, so it might be time to start looking for a recipe to make it yourself. And if you're a content creator, go ahead and jot the recipe down.
The top 10 most popular search terms in the recipe category are as follows:
1) Hainanese Chicken Rice Dipping Sauce Recipe
2) Chicken Boiled in Fish Sauce Recipe
3) Nam Phrik Ong Recipe
4) Glass Noodle Salad (Yam Wun Sen) Recipe
5) Shrimp Paste Chili Dip (Nam Phrik Kapi) Recipe
6) Young Tamarind Chili Dip Recipe
7) Nam Jim Jaew Recipe
8) Nam Phrik Num Recipe
9) Young Coconut Ba Bin Recipe
10) Spicy Chicken Salad (Yam Kai Zaab) Recipe
The most popular how-to content went to "How to Use an ATK Test"
Another piece of How to content that gained popularity in 2022 is the search term "How to Use an ATK Test." Even though COVID-19 in Thailand had largely subsided, this term still edged out other searches to claim the number one spot. This is because people continue to take an interest in ways to safely care for themselves and their families.
The top 10 most popular search terms in the how-to category are as follows:
1) How to Use an ATK Test
2) How to Register for the State Welfare Card
3) How to Treat COVID
4) How to Solve a Rubik's Cube
5) How to Make Mango Sticky Rice
6) How to Confirm Khon La Khrueng Phase 5 Eligibility
7) How to Fold Krathong Petals
8) How to Tie a Necktie
9) How to Treat Hand, Foot and Mouth Disease
10) How to File Taxes Online 2022 (2565)
Final Thoughts
Beyond the search terms in the categories above, Google has also compiled lists of trending search terms in many other categories. You can find more here.
Source: Google Trend
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