2022 was yet another year packed with all sorts of developments across the online marketing world, whether it was TikTok continuing its unstoppable run as a hit social media platform, the news of the massive shake-up at Twitter that still shows no sign of ending easily, or the arrival of OpenAI's brilliant AI technology that helps with both design and writing work and went viral toward the end of the year.
But once the old year passes, it is time for 2023 to come knocking on the door, as if to say that the moment has arrived: if you want a business in the online world to succeed, it is absolutely essential to present marketing campaigns that can capture the hearts of modern consumers. Beyond having good products or services, attractive and beautiful design also helps you reach your target audience more effectively. That is why, in 2023, design matters no less than anything else. So today, Relevant Audience brings you 5 design trends worth watching in 2023. If you're ready, let's dive in.
1. Motion Graphic และ Animation
In today's social media world, there's no denying that Video Content is one of the most popular forms of Content Marketing, which makes it absolutely essential to elevate visual work even further. Therefore, using techniques such as adding Motion Graphics and Animation that move helps make visual work look even more interesting. If you can't quite picture it, take a look at the product presentations from Apple Inc., which emphasize the use of striking Motion to captivate viewers completely.
2. องค์ประกอบแบบ 3D
These days, there are many software programs and applications that have been developed to be easier to use and better at rendering high-quality 3D images. By applying 3D elements to design work, you can make images look more dimensional, and it also aligns well with the 2023 trend that has begun leaning toward realism, emphasizing modernity through new technologies.
3. Inclusive Design
Inclusive Design, or design that demonstrates an embrace of diversity, has actually been popular for several years now. Because embracing differences, whether of gender, ethnicity, language, culture, or even physical appearance and the understanding of beauty standards, is a trend that the whole world considers important, to the point that it has become one of today's design trends. Therefore, designing with the principle of Inclusive Design at its core is something every brand should do if they don't want their brand to look behind the times in 2023.
4. Screenshot จากแพลตฟอร์มโซเชียล
One marketing strategy that is mostly used by small businesses or brands is capturing your screen, perhaps with the aim of sharing a review message or some conversation that can be expanded into content (one that doesn't conflict with PDPA). This is considered another design strategy, where the captured image can be edited with additional backgrounds added to make it look more interesting. Importantly, it can also be done Cross-Platform, such as capturing an image on Twitter and sharing it on Instagram, which is guaranteed to boost Engagement nicely.
5. AI Art
Over the past year, the AI wave became a talking point in societies around the world, especially within the Digital Marketing field. Because today's AI has been developed to the point where it can play a major role in helping with design work beyond expectations, as seen with MIDJOURNEY, DALL-E, or Lensa, which have come in and shaken up the creative industry, able to create beautiful design work quickly.
Although AI Art is being questioned in terms of its artistic value, one thing that cannot be denied is that it is a fast-rising trend, being a tool that greatly facilitates design work. So as for the debate about its artistic worth, let that be a matter for Art Critics to keep arguing over. Because from a marketing perspective, if there is a tool that genuinely makes work more efficient and faster, then experimenting with it and putting it to use is no bad thing, and it may even yield good results in the long run.
ทิ้งท้าย
That's all 5 social media design trends we've brought to share with you. Anyone who is a new marketer planning a Content Marketing strategy to make it a hit, don't forget to give importance to Graphic Design as well. Trial and error in design work is important if you want every marketing campaign to achieve the best possible results. Feel free to take the 5 ideas above and put them to use right away.
Consult on Digital Marketing with Relevant Audience
Relevant Audience is a company providing Digital Performance Marketing Agency services, with the main goal of delivering digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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