Google Company is one of the leaders in search engines for information on the Internet (Search Engine Technology) for more than 25 years. No matter what information you search for, Google’s Search Engine is the first choice that many people think of. And to create a better search experience, Google has developed a new search tool called Google Search Generative Experience or Google SGE , which will definitely play a role and change the way we use Google.
In this article, Relevant Audience would like to take everyone to get to know Google SGE, what it is and what it can do. How important is it to SEO and what adjustments need to be made in order to use SGE effectively?
What is Google SGE?
Google Search Generative Experience or Google SGE is a new Generative AI for search from Google that changes the traditional search for information to be convenient, fast and responds more directly to users’ needs.
Google SGE will summarize the information we want to find in a way that is easy to understand, comprehensive, and to the point, including adding images or videos for additional viewing. Users do not need to click to view the website at all. Currently, Google SGE is available in 120 countries around the world. including Thailand as well
How does Google SGE work?
Google SGE uses Large Language Models (LLM), a type of deep learning algorithm that processes, analyzes and creates human-like text. Google uses the latest version of LLM known as Pathways. Language Model 2 (PaLM 2) besides processing to get in-depth results. This model supports more than 100 languages and is mobile-friendly.
What can Google SGE do?
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- AI Snapshot
This AI from Google gives users a quick overview of their searched topics. There is no need to click to view information on the website. But a reference link will be displayed for users to click to read more content by themselves. Allows users to search for detailed topics. More specific and diverse content - Ask a follow up question immediately with “Ask a follow up”.
Users can find additional relevant information without having to retype the question. By selecting the topic “Ask a follow up” Google SGE will display information linked to previous searches. with reference link To make it easier to find complex or constantly changing information.
- AI Snapshot
- Vertical Experiences
Google SGE is displayed vertically for easy reading. Convenient to search for various products Because product information is displayed Pictures and reviews are clearly visible. In addition, the vertical display makes it easier to compare information with each other. - Search Ads
SGE can help advertise more than general Google Search because AI will help show useful information to workers and help create a better impression for business groups. Advertisers still have the opportunity to reach their target customers. Ready to be transparent by adding “Sponsored” to advertising content.
- Creativity and Productivity
SGE can do more than just find information. Users can let SGE help come up with ideas. Helps make creating work more convenient, such as having SGE help plan exercise schedules, etc. However, this ability may still have some limitations in the beginning, but Google will develop SGE’s ability to make it more usable. There will be even more quality in the future. - User Experience:
Before developing into SGE, Google studied user behavior for many years. Makes the design of the User Interface (UI) and various features easy to use, convenient, fast, and responds well to the needs of users, for example, there is support for additional searches using conversational sentence formats. and continuously asking and answering questions smoothly, etc.SEO and the impact of Google SGE
Google SGE has changed the way people search on the internet to be easier and faster. It must definitely have an effect on SEO. However, even though this AI is still in the experimental stage and has only been released for a short time, the impact has not yet been clearly seen. But in the future it can be predicted that One of the main problems with this feature for SEO is that CTR decreases and organic traffic decreases. Therefore, businesses and digital agencies must adapt. By changing the methods of doing SEO, the guidelines for such changes are:
- Create quality content and domains by using backlinks and creating higher quality, more in-depth content. so that other websites used as a source of information Including increasing the opportunity to be used as a reference source in SGE as well.
- Adjust the content of words Adjust the content of words to be similar to commonly used spoken language or sentences. It is natural. Is in an interactive manner or uses keywords that are groups of words or phrases (Long-tail Keyword) to add more specificity.
- Adjust the new content By having to delve into the small details. rather than writing overall content. To create an opportunity to provide information that we write to cover the content that SGE needs and can be included in the reference section of SGE.
Limitations of Google SGE
Although Google SGE is interesting and ready to revolutionize internet search, this AI is still new. And of course, there are still some limitations. One of the important limitations is the accuracy of the data. Like any other AI, it may give inaccurate information or misinterpret information. Therefore, users should check. The accuracy of data from AI must be carefully examined every time before use.
Google SGE is considered a tool that will change search to meet people’s needs even more. But at the same time Various business groups Advertising must be adjusted to accommodate this change. And even though it has just been launched for a short time and there are many things that Google will develop further. Therefore, you should keep an eye on Google SGE to see where it will go in the future and what additional effects it will have.
SEO services at Relevant Audience
Relevant Audience, Digital Performance Marketing Agency, a company that provides complete SEO and Digital Marketing services with the main goal of providing digital marketing services. Let your business reach the right audience looking for products or services at the right time, place, and device. Through various online channels Our services cover Search Marketing, Social Media Ads, Search Ads and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
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