Google Shopping Campaigns taking over Google Search Ads

Google Shopping Campaigns taking over Google Search Ads

Are you an E-commerce business or own an E-commerce website? If yes, the following information will only benefit you or in other words, you have come to the right place!

Statistics have shown that the global online shopping cart abandonment has been increasing and is currently as high as 69.57%. We all have experienced browsing through an online website for hours and then leaving it hoping to come back at a later date and that rarely happens. This is a huge problem that needs to be solved for all e-commerce websites out there to be able to get consumers to the final stage of purchasing.

What is Dynamic Remarketing?

In simple terms, Dynamic Remarketing is Google taking Google Ads to the next level. With Remarketing, Google is allowing websites to show and create tailored Ads to a targeted audience group and to people who have previously visited the website such as the shopping cart abandoners and previous product viewers. The Ads banners will contain the exact products that consumers have previously searched on the E-commerce website, the prices along with the images. These banners will pop up and be shown through consumers’ Google display network.

Why should you use it?

In the current competitive online market, showcasing a simple ad on Google page is no longer enough. A number of online shopping sites are fighting for ad spaces all over the internet, however, successful Ads are the ones that are tailored to the right audiences and this can be done using Google Remarketing.

For example, if you are a Real Estate company selling a condominium, by setting up the right demographics for your audiences, and choosing the right group to target such as “People who have previously viewed a particular apartment”, Google Remarketing, through the use of behavior understanding, analytics and coding will help you place the right Ads containing those accommodations along with similar options that could potentially attract your audience.

The most interesting part is that you could design your own Ads! Google Remarketing contains up to 15 ad design formats to choose from along with texts, images, and prices to include.

Here are 6 simple steps to create Google Remarketing

  1. Create a customized Remarketing Tag on your website to match your product feed.
  2. Create a Remarketing Code
  3. Set up a new Remarketing audience list on Google Ads and choose your audiences
  4. Create Ad groups and assign audiences to the right groups
  5. Once the audience groups are fixed, you can then create your Remarketing Ads
  6. While creating the Ads, make sure to choose the right layout designcompany logoproduct imagesprices, and texts.

While there are only 6 steps, the words ‘Google Ads’, “Remarketing”, ‘Coding” and “Analytics” can be overly complicated for a number of e-commerce companies which is why it is often disregarded. However, from all marketer’s perspective, achieving sales from your current or potential consumers are probably the best and easiest way to profit.

For all E-Commerce websites out there, it is crucial to implement Google’s Dynamic Remarketing into your websites to succeed in the competitive online world.

At Relevant Audience, we specialize in Google Ads, Google Analytics, Google Dynamic Remarketing and we are experts in building professional websites explicitly for all E-commerce companies. Do not hesitate to contact our team or come in for a free consultation.

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