Anyone planning to start out with SEO marketing probably hopes to see their website rank quickly, and so they go hunting for all sorts of techniques and methods. Sometimes they may even slip into following "grey hat" approaches from various promotion groups, hoping to get the site ranking fast, only to end up disappointed when Google reduces their visibility. Those who follow articles from Relevant Audience will already know that SEO marketing involves many factors that help a website rank, whether that means improving On-Page or Off-Page correctly, doing Keyword Research, and completing all the various Checklists. Most importantly, you need to be patient and not rush.
However, another thing that tends to be the "Elephant in the Room" or a big problem that many people often overlook is when the website structure still looks messy, to the point that it affects how Google's algorithm collects data for ranking. This causes Google to see your website as not matching the search query. So in this article, Relevant Audience will introduce everyone to the "Pillar Page," which helps organize your website into a clean, tidy structure and helps the website rank better more quickly. If you're ready, let's get started.
What Is a Pillar Page?
For anyone who has never heard of a "Pillar Page" before, try picturing a bicycle wheel that has a hub in the center holding the spokes taut so that the wheel can function. The wheel hub that holds the spokes is the Pillar Page, or a page on the website that is created specifically for this purpose, with content that primarily talks about one particular topic. Within that page, there are links connecting to various pieces of content, much like the spokes of a bicycle wheel, with related content or content on the same subject (within the website). This makes it easier and more convenient for anyone who visits the website to move from one piece of content to another.
After reading that, you probably understand it a little better now, right? Put simply, a Pillar Page is like the doorway to a central web page that serves as a table of contents for various pieces of content and connects to other content through the use of Hyperlinks.
How Is a Pillar Page Important for SEO?
Before we look at some Pillar Page examples, you should first know how a website that has a good Pillar Page can help improve the performance of SEO. Let's start with:
If you can create a Pillar Page with good content that meets Google's E-A-T criteria, it usually has a good chance of being mentioned or cited by other websites. This increases the opportunity for the website to earn organic Backlinks as well. This is especially true if there are many competitors in the market for that subject or topic; having a Pillar Page on the website helps a great deal with this.
- Faster, easier, and reduces the Bounce Rate on the website
In reality, the topic of Bounce Rate has quite a few finer details that need to be examined in depth, but one thing a website with a Pillar Page will definitely gain is an improved Average Time on Page for users. This is because it helps distribute Traffic to other pieces of content while keeping users engaged with the content for longer, which increases the chance of reducing the website's Bounce Rate as well.
- Serving the Marketing Funnel
The Marketing Funnel is a fundamental strategy that is like a funnel filtering out foreign particles until only truly clean water remains. It can be compared to reaching as many users as possible who have the potential to become "customers." Therefore, when a website has a useful Pillar Page that can genuinely respond to customers' needs, it helps the marketing plan you have laid out achieve what you want much more easily.
Examples of Pillar Page Formats
As for examples of high-quality Pillar Page formats that are commonly used and that you can apply right away, here they are:
1. Product Pillar Page
This first type of Pillar Page primarily presents products and services, which means most of the content needs to be supported by material that encourages readers to take an interest in the related products or services.
In addition to content that can genuinely benefit readers, don't forget to entice readers to connect with other pieces of content that will help spark their interest in the products and services, for example through Hyperlinks.
2. Topic Pillar Page
You could also call this a Blog hub page. It is a Pillar Page whose purpose is to List various pieces of content and then create Internal Links to entice readers toward other related articles or content. It can be broken down into clear categories for each item.
Final Thoughts
Creating a Pillar Page is a technique that helps make SEO easier and increases the opportunity for a website to rank in SEO. Because if you think of a website as a storefront, having a storefront that can genuinely benefit customers, and that also helps customers know which way to go next if they want to do something, makes that website more valuable and is also good for Google's algorithm. We can tell you this is killing two birds with one stone. For anyone interested in learning more about Content Marketing and other topics, you can follow our Blog by clicking here
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