In 2023, the most popular social media channels for both brands and marketers are undoubtedly Instagram and Facebook, which continue to lead the way among social media platforms. Even though other standout platforms have quietly siphoned off some of their user base, Meta, the parent company of both platforms, has wasted no time in having its developers roll out a steady stream of features that effectively meet the needs of both everyday users and marketers. This is especially true when it comes to being a platform well suited as a channel for online marketing, where it has to be said that right now it remains hard to find another platform that compares.
With the many updates rolled out on the platform throughout 2022, it is fair to assume that many new marketers may feel a little confused about how to start planning their marketing strategy in 2023 to achieve the best possible results. That is why, in this article, we are sharing the 4 best practices for advertising on the Meta Platform, and we guarantee you can apply them to your latest campaign right away. If you are ready, let us dive in.
1. Take advantage of Meta Advantage+
Advantage+ is a feature that was launched back in 2022 to support Shopping Campaigns. It helps marketers do less work by using a Machine Learning system that presents more effective ad formats better suited to more relevant audiences in better Placements, allowing brands to manage their Budget more effectively. In other words, it greatly increases the flexibility of managing ad campaigns. We can guarantee that in 2023, Advantage+ will be one of the new solutions for advertising on Facebook for sure.
2. Get to know Paid Partnership
The Influencer Marketing strategy is nothing new in 2023, but it remains one of the effective marketing approaches that aligns well with the behavior of modern consumers. Whether it is having influencers fully review a product or service, do a subtle review, or a Tie-In, it can be done in many different formats. But the most important thing is that, after having influencers publish content on Facebook or Instagram, boosting the influencer's ad post by choosing to set up a Paid Partnership before boosting the post allows clients or marketers to see various Insight data, whether it is Reach, Engagement, or View counts, so they can use this data to further develop their marketing plan. We can tell you that doing a Paid Partnership or Branded Content benefits everyone in every respect, whether it is the influencers themselves, everyday users, or brands and marketers.
3. Get to know the Facebook Conversions API
It is now certain that in 2022, Thailand officially put PDPA, or the Personal Data Protection Act, into effect, a legal requirement concerning the protection of personal data. This has made collecting marketing data, whether on websites or apps, far more complicated for businesses and marketers. Facebook itself is well aware of this Data Privacy trend, and so it has launched new tools that allow marketers to collect data from users to analyze for improving and developing various campaigns and to deliver the best possible experience to customers, without relying on data collection that conflicts with current data collection guidelines.
For marketers who use Facebook as their main channel, you may be familiar with the Facebook CAPI, or Conversion API, a new data collection tool that can overcome various limitations. It can be said that it gives a complete overview of the entire Customer Journey, while also being suitable for protecting the privacy of customer data, and the data can be effectively applied to Personalized advertising. So for anyone who is thinking about doing online marketing on Facebook, do not miss the chance to learn and study this, so that you can get great marketing results back that are worth the effort.
4. Optimize your Lead Form for Conversion
Any marketer has probably run into the problem of having a Conversion Rate for Lead form submissions that is rock bottom compared to the amount of Reach available. That is why one thing marketers should pay attention to is the Lead Form, which is one of the keys to increasing the chances of a higher Conversion Rate, using these simple techniques:
In closing
It is now certain that many social media platforms are launching new features to help marketers and brands work more easily, so they can deliver the best possible experience to users on the platform. Therefore, as a good marketer, do not hesitate to try out new functions on the Meta platform to test which method or approach produces the best marketing results.
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Relevant Audience is a company that provides services as a Digital Performance Marketing Agency, with the main goal of providing digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), all the way to Influencer Marketing, and we are also part of the Google Partners program.
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