Because there are many formats of YouTube Ads, and each format produces different results, if you want to run YouTube Ads that yield the best results, you must consider this point as well. Therefore, today Relevant Audience will introduce how to choose ad formats that are suitable for your business needs in order to help everyone be able to advertise effectively.
1. Want to Build Brand Awareness and Increase Interest in Your Business
This type of ad appears between the main video and cannot be skipped. It has a maximum length of 15 seconds. With this approximate length, it can tell a story that is easy to follow and memorable. It is very suitable for ads that aim to build brand awareness.
- Overlay-In-Video Ads
This type of ad appears on the video screen in banner form. Viewers can click to close it. This is another advertising method that helps customers remember your products and services for sure. However, this type of ad will only appear on computer screens but not on mobile screens.
2. Want to Promote New Products and Services
- Display Ads
This type of ad appears in the upper right corner of the screen in banner form. It is a very prominent location, making it suitable for promoting new products and services of the brand or for announcing some news.
- Bumper Ads
This type of ad appears between the main video and has a length of only 6 seconds. Viewers can skip it. Advertising in this format is quite challenging because you have to communicate everything within a limited time. Therefore, it is not suitable for telling long stories, but it is suitable for promoting new products and services directly and immediately, such as showing products, prices, and purchase channels immediately, and must be colorful and outstanding as well.
- Mastheads
This ad is displayed only on the first page of YouTube and is one of the most difficult ads to run on YouTube. It requires contacting a Google Sales Representative and has high costs. The cost depends on the ad objectives, but mostly it is used as a space to promote new brand collections for everyone to know. The ad format is a video that can continue to play even when the sound is muted.
3. Want to Increase Sales
- TrueView In-Stream Ads
This type of ad appears between the main video and can be skipped after 5 seconds. It is suitable for promoting products that can get straight to the point and must grab the viewers’ attention quickly. If it is not interesting enough, viewers will skip it, but if they are interested, they will watch it and sell products. It charges money only when it plays for more than 30 seconds, which means it will only charge when viewers are actually interested in our ad.
- TrueView In-Display Ads or TrueView In-Search Ads
This type of ad appears on the first page of YouTube next to the video and on the search page. This means that when viewers search for keywords that match your service, your video will appear. The advertising cost is charged when people click to view your video. Therefore, this ad format helps increase sales and motivates people to buy your products more.
Now everyone should see clearly that if your business has these goals, what kind of advertising should you run to get good results. However, running effective YouTube Ads requires market analysis as well, otherwise you may be targeting the wrong audience. If you are looking for a digital marketing agency to help analyze and market you on YouTube and other channels, Relevant Audience is a professional digital marketing agency ready to advise and serve everyone all the time.
