What are Cookies? The End of Third-party Cookies

Increasingly, younger generations are paying more attention to their privacy and security online. Recently, technology giant Google has introduced new measures to further protect user privacy, resulting in the end of the popular Third-party Cookies.

In this article, Relevant Audience will explain what Cookies are and whether Third-party Cookies have truly reached their end.

What are Cookies?

Cookies are small text files created during the connection between a website and a user’s computer. The way each website collects cookie data varies depending on its purpose, such as usage behavior, the number of items in the cart, the selected language, and so on. Cookie collection is a very popular method on business websites because user data is extremely important for modern businesses.

What are Third-party Cookies?

Originally, many websites used Third-party Cookies because they could collect user data across websites, which helped businesses gain deeper insights into user behavior. However, many users viewed Third-party Cookies as a violation of privacy, leading Google to introduce new user protection rules by limiting the use of Third-party Cookies on browsers.

Currently, many businesses are starting to remove Third-party Cookies from their websites to comply with Google’s rules and consumer privacy laws in various countries. What should businesses do next?

Strategies for Using First-party Cookies

Of course, many websites will need to switch to using First-party Cookies instead. Strategies that can help websites use First-party Cookies effectively include:

1. Define Clear Goals

Clear goals are very important when collecting Cookies. For example, an e-commerce (E-Commerce) website that wants to collect Cookies to analyze and plan marketing efforts.

2. List Important Data

Once clear goals are defined, the next step is to list the data that is important to those goals, such as user behavior on the website, repeated product page visits, and other relevant information.

3. Determine Data Sources

The next step is to determine the data sources you want to collect, such as purchase history on the website, feedback pages, link clicks, social media account connections, and so on.

4. Use Additional Tools

Once you have the desired data, using additional tools to process, analyze, and plan is an important process that will help businesses actually use user data for business purposes.

5. Collect Additional Data

The more data you have, the more you can use it. There are many ways to help websites collect more user data, such as adding a membership signup feature, adding a review popup for users, and so on.

It is natural for people to have increasing concerns about the growth of technology, but from the perspective of entrepreneurs, adapting to modernity and meeting people’s needs is essential to help businesses grow and survive even with changing times.

About Relevant Audience

We are Relevant Audience, a Digital Performance Marketing Agency specializing in SEO and one of the leading Digital Agencies offering comprehensive digital marketing services to support businesses in reaching their target audience at the right time, place, and device.

Our services cover everything from SEO services, Search Marketing, Social Media Ads, Search Ads to Influencer Marketing, and we are also a SEO Company that is a Google Partner. Our team consists of specialists ready to provide consultation and find solutions that meet business needs.