Local & Marketplace

Marketplace Management

Marketplace management is the practice of running and optimising a brand's presence and sales on platforms like Shopee and Lazada, covering listings, ads, pricing, and promotions.

These marketplaces are major sales channels in Southeast Asia, each with its own advertising tools and ranking dynamics. For example, optimised product listings and platform ads can lift visibility and sales within Shopee's search. Managing them well is distinct from, and complementary to, running your own site.