Local & Marketplace

LINE Official Account (OA)

A LINE Official Account is a business presence on LINE, Thailand's dominant messaging app, used to broadcast messages, run promotions, and chat directly with customers.

Given LINE's near-ubiquity in Thailand, an OA is a primary channel for engagement, support, and sales in the local market. For example, brands use it to send offers and answer enquiries where their customers already spend time. It pairs well with ads and CRM to nurture and convert audiences.