Content

E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the qualities Google's human quality raters use to judge content, with first-hand Experience added in 2022.

It is not a direct ranking factor but a framework Google's systems approximate. It matters most for "your money or your life" topics like health, finance, and legal, where a named, credentialed author beats anonymous content. Showing real experience and citing sources strengthens it.