Over the past year, the LinkedIn app has been constantly evolving, whether it’s improving existing features or adding new ones for users. The latest announcement from the professional networking platform, LinkedIn, aims to create a more personalized experience by updating the algorithm that changes how content is ranked on user feeds to display only the information users want. Let’s take a look at what this change entails.
Users Can Control Their Feeds More
Certainly, in this update, LinkedIn offers users options to limit unwanted content. Users can simply select “I Don’t Want to See This” for each post. Linda Leung, Director of Product Management at LinkedIn, shared some interesting insights in a blog post stating, “At LinkedIn, we are testing new ways to get user feedback. With this option, users can report topics they find uninteresting so that changes can be made according to what users want. Of course, these changes come directly from users, and we are happy to see these changes increase. There is still much to come in controlling the feed. The more users use this feature, the better the experience can be adjusted.”
In addition, political content is another area that has received many complaints. LinkedIn is aware of this issue for users. To address this problem, LinkedIn is testing ways to give users options to reduce the display of political content on their feeds. Currently, this is being tested in the United States only, and in the future, it will be expanded to other regions or countries.
Feeds Will Show Less Irrelevant Content
The update to LinkedIn’s algorithm will be adjusted to process content on the feed to match user needs more closely. It will attempt to prioritize posts or other content that is valuable to users rather than content that is irrelevant or unhelpful.
The content that will be displayed more on the feed includes:
Conversely, there is also content that will be shown less on the feed, including:
- Low-Quality Content Content designed to attract likes or that seems unreliable will have its visibility reduced by the algorithm. This is because LinkedIn’s policies and terms do not promote content that causes misunderstanding or lacks credibility.
- Content That Violates Terms Content that violates policies or terms will have its visibility reduced immediately by the algorithm.
- Online Survey (Poll) Content Online survey or poll content will only be shown for information that is beneficial and relevant to users. That means if the poll is from someone unknown or irrelevant, the algorithm will reduce the visibility of that content immediately.
For brands or marketers who are using the LinkedIn platform as part of their marketing strategy, they may need to rethink their approach to creating high-quality content to encourage engagement and attract users more, rather than using “Growth Hacking” techniques such as shortcuts to increase likes to appear credible.
Get Digital Marketing Consultation from Relevant Audience
Relevant Audience is a company providing services as a Digital Performance Marketing Agency. Our main goal is to provide digital marketing services to businesses to reach target audiences looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing and are also part of the Google Partners program.
For more information
Tel: 02-038-5055
Email: info@relevantaudience.com Website: www.relevantaudience.com
