Recently, TikTok shared new data showing that brands stand to benefit from building a marketing strategy that blends Organic and Paid content together. As we all know, people open the TikTok app to consume content that makes them laugh, not blunt, idea-free content that sells products in a straightforward way. On top of that, TikTok's insights reinforce the point that users won't connect with content that only behaves like a direct advertisement. They also want to see brands publish Organic content.

In a blog post on its website, TikTok calls this "Always Engaged," which means using Organic and Paid content together so that brands can achieve their business goals as intended. This blended strategy is a key part of helping brands appear more dimensional in how they present content on the platform, which in turn leads to likes, shares, and a better user experience. So in this article, we'll dive deep into 7 statistics that confirm what TikTok says is genuinely true and no smoke and mirrors.

What Is Organic Content?

As for Organic Content, if we translate it literally, it means "content that is natural and unembellished." Put simply, it's content presented to users of various platforms in a natural way, without the need for paid promotion. The people who see the content need to follow that page or account in order for the content to appear in their feed. Producing Organic content can deliver benefits over the long term. For example, a brand might invite people to create a dance campaign and tag a hashtag on the TikTok platform, giving users the chance to join in the fun and help support various social-impact projects, and so on.

What Is Paid Content?

Paid Content, on the other hand, is the opposite of Organic Content. It means paying money to buy advertising space, using money to solve the problem of prompting the system to help push content out to other users on the platform in various formats. You might define interests, lifestyle, age, and gender in order to set the audience that best fits that particular content.

7 Statistics: Why You Should Merge Both Content Formats

1. 79% of TikTok users prefer brands that genuinely use TikTok

If you've ever heard the concept "Don't Make Ads. Make TikTok," it's exactly that. According to data from TikTok, 79% of users on the TikTok platform prefer brands that can show users they truly understand how to use TikTok.

Brands that understand the art of storytelling to create new experiences and inspiration and can genuinely produce content rather than forcing ads on people in a straightforward way. So when a brand can create content that makes users feel genuinely engaged without rolling their eyes, that's another way to show users that this brand "knows how to do TikTok" and isn't just jumping on a trend.

2. ROAS doubles

For the second statistic, TikTok found that using Organic content blended with Paid content leads to a Return on Ad Spend (ROAS) that increases by up to 2x compared with using Paid content alone.

A clear example is creating Organic Content in the form of Hashtag Challenge campaigns, which tend to go viral all the time. This opens up space for brands to take part in the campaign and tie in their products in a way that feels more natural.

3. Creators influence one in three TikTok users

TikTok states that one in three users on the platform will decide to buy a product or service based on content recommended through creators. This shows that choosing creators who are the right fit for the brand is extremely important, because it can boost sales.

4. Brand Awareness increases by up to 173%

TikTok states that when users see blended content from a brand, they don't feel the intrusion of an ad waving them over to buy products, and it doesn't disrupt the user experience either. The statistics reveal that if a brand uses a blend of Organic and Paid content, it can help build Brand Awareness among users across the TikTok platform by up to 173%.

5. Brand Affinity increases by up to 20%

For the next statistic, TikTok also states that if users watch a Paid Ad, it makes Organic content more appealing, which results in users having up to 20% higher Brand Affinity.

6. Brand Recall increases by up to 27%

TikTok states that Organic content can increase Brand Recall by as much as 27% if viewed before seeing a Paid Ad.

7. Brand Relevance increases by up to 18%

Organic content builds Brand Relevance among users by up to 18% after they view a Paid Ad.

Summary

From these various statistics, it's clear that if a brand wants to maximize the potential of its ad campaigns, posting Organic and Paid content in a blended way will help the brand achieve this objective more easily.

Get Digital Marketing Consulting at Relevant Audience

Relevant Audience is a company that provides Digital Performance Marketing Agency services, with the primary goal of delivering digital marketing services that help businesses reach the target audiences who are looking for their products or services at the right time, place, and device, through various online channels. Our services cover everything from Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization) to Influencer Marketing, and we are also part of the Google Partners program.

For more information

Tel.: 02-038-5055

Email: info@relevantaudience.com Website: www.relevantaudience.com

Articles related to the topics covered in this post.