Paid Search

PPC (Pay-Per-Click)

Pay-per-click is an advertising model where advertisers pay a fee each time their ad is clicked, most commonly on search engines like Google.

It buys immediate visibility at the top of results, in contrast to the slower build of SEO. For example, a Google Ads campaign can place your offer above organic listings the day it launches. Success depends on relevance, bids, and landing page quality, not just budget.