GEO & AI Search

Entity

An entity is a distinct, well-defined thing, such as a person, company, place, product, or concept, that search engines and LLMs recognise and connect within a knowledge graph.

Search has shifted from matching strings to understanding entities, so being recognised as a clear entity, with consistent mentions across the web, strengthens how systems associate you with your topics. For example, consistent business details and authoritative mentions help Google treat your brand as a known entity. This is the backbone of how AI decides who to mention.