On-Page SEO

Anchor Text

Anchor text is the visible, clickable words of a hyperlink.

It helps search engines understand what the linked page is about, so a link reading "WordPress web design" passes more topical context than one reading "click here." Use descriptive anchors for internal links, and keep external anchors varied rather than repeating the same exact-match keyword, which can look manipulative. Natural, descriptive anchors serve both users and SEO.