On-Page SEO
Internal Link
An internal link is a link from one page on your site to another page on the same site.
Internal links pass ranking signals between pages, help search engines discover content, and guide users deeper into the site. A deliberate internal linking structure is one of the highest-leverage and most underused SEO moves, because it costs nothing and you control it entirely. For example, linking a blog post to the relevant service page channels relevance toward that service.
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