Technical SEO
301 Redirect
A 301 redirect is a status code signalling that a page has permanently moved to a new URL, sending both users and ranking signals to the new location.
It is the correct way to preserve SEO value when changing URLs or merging pages. For example, redirecting an old `/services-seo` URL to `/seo-thailand/` passes most of the old page's authority forward. Use it whenever a URL change is permanent.
Related terms
Working on 301 Redirect? See how our SEO audit can help.
Explore SEO audit