Technical SEO

404 Error

A 404 error is the status code returned when a requested page cannot be found on the server, usually because it was deleted or the URL is wrong.

A few 404s are normal, but broken internal links and dead high-value pages hurt user experience and waste crawl budget. Redirect removed pages that had traffic or links to a relevant live page with a 301, and use a helpful custom 404 page for the rest.