Even though Instagram Ads can display your advertisements on customers’ feeds, whether the results meet your expectations depends on how engaging your ads are. If your ad can’t capture customers’ attention within a few seconds, it’s likely to be overlooked. To help everyone’s ads succeed, Relevant Audience will introduce tips for creating Instagram Ads that everyone will say are awesome!
“Images and Videos” Are the Key to Capturing Everyone’s Attention
Instagram is an application that focuses on viewing images and videos more than reading text. Choosing eye-catching images will help stop customers’ fingers from scrolling past your ads. Of course, for many businesses, finding beautiful photos isn’t difficult. But sometimes, photos that you think will definitely become popular don’t turn out as impressive as you thought. This means the problem may not be the image or video itself, but rather the inappropriate aspect ratio. Relevant Audience recommends simple tricks for posting each type of image correctly as follows:
“Captions” Must Be Awesome! Short, Concise, and Engaging
Did you know that captions for posts on Instagram are displayed only three lines or 125 characters? If it exceeds this limit, you have to click “Read More” to see the rest. However, the total length must not exceed 2,200 characters. If you can’t entice customers to want to read more within three lines, you’ll miss a sales opportunity. In addition, the storytelling tone in the caption can also indicate your brand’s identity. And another thing not to forget is adding hashtags. You can add up to 30 hashtags, but in practice, you shouldn’t exceed 5 hashtags because it can be seen as spam. Adding hashtags will help new customers find you. Therefore, you need to make customers feel interested, curious, want to buy, and know your brand’s identity all within three lines.
Example Caption:
Plus-size ladies, listen up!! Affordable Korean plus-size clothing, Buy 2 Get 1 Free to welcome the Birthday Sale 12.12. You don’t have to go all the way to Korea to get stylish outfits like Kim Kardashian wears!
#plussize #koreanstyleclothing #plus size clothing #curvyclothing #affordableclothing
“Timing” Is a Crucial Moment That Helps Increase Visibility
Not only do your images need to be perfect, or your captions need to be amazing, but the timing of posting Instagram Ads is also important. If you choose days or times when people aren’t using it much, it won’t be worth the investment. The best time to post Instagram Ads is on Tuesdays between 11:00 AM and 2:00 PM, and from Monday to Friday between 11:00 AM and 12:00 PM. This is when young working adults usually take their lunch break. Days and times to avoid posting are weekends because people are less likely to be interested in social media. Instead, they’ll be spending time with their families or just posting their own stories. All this is a small technique to help your ads resonate with customers more and increase sales opportunities. If you feel like you want to market online on Instagram and other channels more effectively, Relevant Audience, a professional digital marketing agency, is ready to provide consultation and services for your business.
