Off-Page SEO
Page Authority
Page authority is a third-party score predicting how well a single page (rather than a whole domain) is likely to rank.
Like domain authority, it is a tool-maker's metric, not a Google ranking factor, and is best used for comparison. A strong individual page on a modest domain can still outrank weaker pages on bigger sites.
Page-level metrics correct the most common misreading of authority: strong domains do not rank automatically, strong pages do. In practice the metric is most useful for competitive triage, finding queries where the ranking pages are weak even though their domains are big, and for internal audits, spotting your own high-authority pages whose equity could be routed to pages that need it. Like every third-party authority score it is a modelled estimate from one tool's link index, so compare within one tool and never across tools.
Example
A niche blog's comparison page has PA 38 on a DA 22 domain; a corporate competitor's equivalent page shows PA 19 on a DA 61 domain. The blog page outranks it, exactly as page-level metrics predict: the specific page carries links from twelve reviews, while the corporate page has never been linked by anyone. Domain size did not decide the match; page strength did.
Frequently asked questions
- How do I increase page authority?
- Point more strength at the page: earn external links to it directly, and route internal links from your strongest pages with descriptive anchors. Deep pages starve because homepages hoard links; deliberate internal routing is the fastest fix available.
- Page authority or domain authority, which matters more?
- Queries are won by pages, so page-level strength decides individual rankings, while domain strength sets how easily every new page inherits a baseline. For prioritisation: build the domain over time, and concentrate page authority on the URLs that make money.
Related terms
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