LINE CRM Service in Thailand, Powered by Atlas Chat

One shared inbox for LINE OA, LINE group chats and every channel, with an AI agent that answers in Thai.

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Why LINE CRM Wins in the Thai Market

LINE is not a side channel here, it is the channel.

Built for How Thais Buy

Built for How Thais Buy

With over 54 million LINE users in Thailand and message open rates near 90%, your CRM has to live where conversations already happen. Atlas Chat, our own conversation CRM, brings every LINE chat, group conversation and follower event into one shared team inbox, so no customer message is left sitting on someone's personal phone. The result is faster replies, fewer blocked friends, and a customer database you actually own.

A Platform and a Team, Not Just Setup

Most agencies stop at rich menus and auto-replies, and most software leaves you alone with a login. We give you both. Atlas Chat is the platform, and our team connects your LINE OA, trains the AI agent on your own documents, designs your pipeline stages and broadcasts, and reports on which LINE activity drives bookings, sales and repeat orders, not just follower counts.
A Platform and a Team, Not Just Setup
What Our LINE CRM Service Includes

The Atlas Chat features that turn your LINE OA into a revenue engine.

One Shared Inbox for LINE and Every Channel icon

One Shared Inbox for LINE and Every Channel

LINE Official Account, Facebook, Instagram, WhatsApp, Telegram, email and website live chat in one team inbox, with assignment, private notes, labels and saved replies so every customer gets one consistent answer.

LINE Group Chats, Handled Properly icon

LINE Group Chats, Handled Properly

Atlas Chat manages the LINE group conversations most tools ignore. See the member list with nicknames, @mention a specific person, quote-reply to the exact message, and send tappable quick-reply buttons.

An AI Agent Trained on Your Business icon

An AI Agent Trained on Your Business

Atlas Agent answers routine questions in Thai or English from your own PDFs and documents, around the clock, and hands the conversation to a person for pricing, complaints or anything sensitive.

Broadcasts, Pipeline and Team Performance icon

Broadcasts, Pipeline and Team Performance

Send LINE broadcasts to every follower or a labelled segment with a live quota meter, move contacts through lifecycle stages from new lead to repeat customer, and track response-time targets, CSAT and agent reports.

Why LINE CRM Is Essential for Thai Businesses

In Thailand, LINE is woven into daily life. With more than 54 million users and open rates that dwarf email, it is where customers ask questions, compare options, and decide to buy. For most Thai businesses, the relationship does not start on a website or in a store, it starts in a LINE chat. Yet many brands let those conversations disappear, with no record of who messaged, what they wanted, or whether they came back.

A LINE CRM fixes that by turning every interaction into structured, usable data. Instead of treating your LINE Official Account as a noticeboard for broadcasts, you treat it as a living customer database. You know which friends bought, which abandoned a cart, which redeemed a coupon, and which have gone quiet.

That visibility is the difference between guessing and growing. It lets you spend less acquiring strangers and more nurturing the followers you already have, the customers who are far cheaper to retain than to replace.

What Atlas Chat Does for Your LINE Official Account

Atlas Chat is the conversation CRM we run for our own clients, built on a proven open-source foundation and extended for the way Thai businesses use LINE. Every message from your LINE OA lands in one shared inbox where your team can assign it, discuss it in private notes, label it and reply, with the full history of that customer in view.

It goes further on LINE than general-purpose tools. Group chats are first-class conversations with a member list, nicknames, @mentions and quote-replies. Agents can add quick-reply buttons from the reply box, customers see a Read receipt when their chat is opened, and new followers, unfollows and group joins are captured automatically.

Around the inbox sits the CRM layer: contact profiles with custom attributes, lifecycle stages that show how many open conversations sit at each step of your pipeline, segmented broadcasts, and an AI agent that answers from your own documents. Ask us for a walkthrough and we will show it running on a real LINE account.

Atlas Chat capabilities
CapabilityWhat you get with Atlas Chat
ChannelsLINE Official Account, Facebook, Instagram, WhatsApp, Telegram, email, SMS, website live chat and an API channel
LINE group chatsMember list with nicknames, @mentions, quote-replies, join and leave events
LINE messagingQuick-reply buttons, Read receipts, broadcasts to all followers or labelled segments, live message-quota meter
AI agentAnswers from your PDFs and documents in Thai or English, multiple personas, hands off to a person when needed
Customer dataContact profiles, custom attributes, labels and lifecycle pipeline stages
TeamworkAssignment rules, teams, private notes, saved replies, macros and automation rules
Service qualityResponse-time targets, CSAT surveys, agent and inbox reports
SecurityPer-agent IP allowlist, custom roles, audit logs, login and session report, two-factor authentication

How Our LINE CRM Process Works

  1. 1

    We start with a discovery session to understand your business, your customers and how your team handles LINE today. We map the customer journey from the first message a stranger sends to the moment a loyal buyer reorders, and decide which conversations the AI agent should answer and which must reach a person.

  2. 2

    Next we build. We connect your LINE Official Account and other channels to Atlas Chat, set up teams, roles and assignment rules, create your labels and lifecycle stages, and train the AI agent on your product documents, price lists and policies. If you need rich menus, loyalty features or a link to your existing CRM or POS, we handle that in the same project.

  3. 3

    Finally we launch, train your team and optimise. We review response times, AI handoffs and broadcast results with you, then refine based on real engagement and revenue data. You are never left with a tool you do not understand, we make sure your team can run it confidently.

Atlas Chat Plans and Pricing

Atlas Chat uses flat monthly pricing in Thai baht. Every plan includes unlimited contacts and unlimited conversations, so your bill does not climb just because a campaign worked and more customers messaged you.

You choose a plan by the size of your team and the number of LINE Official Accounts you run. LINE's own message fees are separate and are billed by LINE under your LINE OA plan, and Atlas Chat shows a live quota meter so you always know where you stand.

Prefer to have it run for you? Atlas Chat is included in our managed LINE CRM service, where our team handles broadcasts, AI training, automation and monthly reporting. Ask us which plan fits and we will recommend one after a short call.

Atlas Chat plans and pricing in Thailand
PlanPrice per monthTeam and channelsBest for
Starter฿9903 agents, 1 LINE OA plus 2 other channelsSmall teams moving customer chats off personal phones
Team฿2,4908 agents, 3 LINE OAs plus unlimited other channels, Atlas Agent AIGrowing sales and support teams that want AI answering routine questions
Business฿5,90020 agents, 10 LINE OAs, custom roles, audit logs, IP allowlist, API accessMulti-branch brands with reporting and compliance needs
DedicatedFrom ฿15,000Private instance hosted in Bangkok, Google sign-in locked to your company domain, single-device sessionsEnterprises and regulated businesses
Prices exclude 7% VAT. Extra agents are ฿250 each per month. Pay annually and get 12 months for the price of 10. LINE message fees are billed separately by LINE.

Security and Control Built for Thai Teams

Customer conversations are sensitive, and in many Thai businesses they live on staff members' personal LINE accounts, where they leave with the employee. Atlas Chat keeps every conversation in a company-owned system, hosted in a Bangkok data centre.

You decide who sees what. Custom roles limit agents to the conversations they should handle, a per-agent IP allowlist can restrict access to your office network, two-factor authentication protects logins, and audit logs record who changed what. A login and session report shows where and when each account was used.

On a Dedicated plan you get your own private instance, where sign-in can be locked to your company's Google Workspace domain, agents can be limited to a single device at a time, and message deletion can be restricted to named owners. Your contacts and conversation history remain yours and can be exported at any time.

Common Use Cases and Industries We Serve

LINE CRM is especially powerful for businesses that depend on repeat custom and high-touch communication. Restaurants and F&B brands use it for bookings, digital loyalty stamps, and bringing diners back with timely offers. Retail and e-commerce sellers use it for cart recovery, VIP tiers, and personalised promotions based on past purchases.

Service businesses such as clinics, salons, fitness studios, and property agents use LINE CRM to manage appointments, send reminders that cut no-shows, and stay top of mind between visits. Automotive and big-ticket retailers use it to nurture long consideration cycles, keeping prospects warm until they are ready to buy.

Across all of these, the pattern is the same: customers are already on LINE, and the businesses that capture and act on that data outperform those that simply broadcast. Whether you are a single-branch SME or a multi-location brand, we tailor the system to your scale and goals.

Getting Started With Atlas Chat

  1. 1

    Getting started is straightforward. We begin with a free consultation to understand your business, audit your existing LINE Official Account if you have one, and show you Atlas Chat running on a live LINE account. There is no obligation, and you leave knowing what is possible and roughly what it would cost.

  2. 2

    From there we recommend a plan and provide a transparent quote, whether you want the software alone, a one-time setup with team training, or a fully managed partnership. Connecting your LINE OA takes a day or two, and most teams are working in Atlas Chat within one to three weeks.

  3. 3

    If you are ready to turn your LINE conversations into a measurable revenue channel, we would love to talk. Reach out to Relevant Audience and ask us about Atlas Chat.

Ask Us About Atlas Chat
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Customer Testimonials

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Success Stories

Our Client Success Stories

Discover how we transformed our clients' businesses with data-driven strategies.

Decathlon case study
Web Development
01/08
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How Relevant Audience helped Decathlon Achieve

20%Online revenue increase
90%First-page keywords
200%Increase in ROAS in FB Ads
View Case Study
FAQ

LINE CRM Service FAQ

Atlas Chat pricing, features, timelines, and what to expect when working with us.

Atlas Chat is Relevant Audience's conversation CRM for LINE and other messaging channels. It gives your team one shared inbox for your LINE Official Account, LINE group chats, Facebook, Instagram, WhatsApp, email and website chat, plus an AI agent, segmented broadcasts, lifecycle pipeline stages and team reporting. We set it up, train your team, and can run it for you.

Plans start at 990 THB per month for 3 agents and one LINE OA. The Team plan is 2,490 THB per month for 8 agents with the AI agent included, Business is 5,900 THB per month for 20 agents, and a Dedicated private instance starts from 15,000 THB per month. All plans include unlimited contacts and conversations, prices exclude 7% VAT, and annual billing gives you 12 months for the price of 10. Fully managed LINE CRM service is quoted separately.

Yes. LINE bills messaging under your LINE Official Account plan, separately from Atlas Chat. Broadcasts and messages sent through the LINE Messaging API count toward your monthly LINE quota, so Atlas Chat shows a live quota meter on the campaigns page. We help you choose the right LINE OA plan for your message volume.

Connecting your LINE Official Account to Atlas Chat takes a day or two. A full rollout with teams, roles, lifecycle stages, AI training and staff onboarding usually takes one to three weeks. Projects that also include rich menu design, loyalty features or CRM and POS integration typically take 6 to 10 weeks, depending on how many systems we connect.

Yes, and this is where it differs from most chat tools. Each LINE group appears as a conversation with a member panel showing nicknames. Agents can @mention a specific member, quote-reply to an exact message, and see when people join or leave. Full group member lists are available on verified and premium LINE Official Accounts, which is a LINE platform rule.

Yes. Atlas Agent replies in Thai or English based on the documents you give it, such as product sheets, price lists and policies in PDF. You can run more than one agent persona, and it is instructed to hand the conversation to a person for pricing negotiation, complaints, billing and anything it is unsure about. Our bilingual team writes and tunes the agent for you.

Atlas Chat is hosted in a Bangkok data centre. Access is controlled with custom roles, a per-agent IP allowlist, two-factor authentication and audit logs, and you can export your contacts and conversations at any time. On a Dedicated plan you get a private instance with sign-in locked to your company Google domain and single-device sessions.

LINE Ads drives new followers and awareness, while LINE OA marketing focuses on broadcasts and content. LINE CRM is the layer underneath, it captures, segments, and acts on customer data to drive retention, loyalty, and repeat revenue. They work best together: ads bring people in, CRM keeps them buying.

Atlas Chat has an API and webhooks, and we integrate LINE with platforms like HubSpot, Salesforce and Shopify, as well as common Thai POS and loyalty systems. If you already use a CRM, we connect to it. If you do not, Atlas Chat covers contact profiles, segmentation and pipeline stages on its own.

Yes. Blocks usually spike when brands blast the same message to everyone. By segmenting friends based on behaviour and purchase history, we send fewer but more relevant messages, which keeps engagement high and block rates low while improving conversion per broadcast.

Both. Some clients subscribe to Atlas Chat and run it in-house after our setup and training. Others prefer ongoing management, where we handle broadcasts, AI agent tuning, automation, loyalty campaigns and monthly reporting. You can switch between the two models as you grow, with no lock-in contract.
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