After discussing Google Ads and Facebook Ads, it’s finally time to talk about Instagram Ads. Instagram is a popular application known for its focus on visuals and videos, making it ideal for promoting advertisements that require various effects. It can easily highlight the colors and features of products. However, is every business suitable for Instagram Ads? If you want to know what types of businesses are suitable for Instagram Ads, keep reading with Relevant Audience.
What are the advantages of online marketing on Instagram?
The advantage of online marketing on Instagram is the ability to connect to networks that can reach Facebook, Twitter, and other social media platforms freely. This allows for increased reach from other channels. Additionally, it helps your business reach customers specifically through Instagram Ads because there is Instagram Insight that collects customer data as statistics, allowing businesses to analyze marketing more easily and in detail. All of these components will help increase sales opportunities and increase sales for your business more easily. It can also be used as a channel to increase followers and make people more accessible to the brand.
Let’s delve deeper! What groups of people use Instagram?
If you want to know if your business is suitable for Instagram Ads, you need to know what groups of people use Instagram. This information can then be analyzed to determine suitability, or how to improve your advertising to appeal to those groups. According to statistics from early 2021, there were more than 1 billion Instagram users worldwide per month, with 69% of users under 35 years old and more women than men. In Thailand, there are 16 million Instagram users (aged 13 and up), with an advertising reach of 26.6%. The population with the highest advertising reach is women, accounting for 61.7%, while men account for 38.3%
What types of businesses are suitable for Instagram Ads?
From the information mentioned above, it is evident that the majority of Instagram users are women and men under 35 years old. It can be said that the group of people who use Instagram the most are Gen Y. Because Gen Y is a group that excels at adaptability, is proficient in using social media, has a personality that loves health, loves dressing up, is interested in investing and home decoration, and also likes businesses that are sincere. Therefore, the businesses that are most suitable for Instagram Ads are e-commerce types such as food, drinks, clothing, cosmetics, shoes, bags, healthy food, fitness courses, self-improvement courses, investment, real estate, and various home decorations and furniture. Advertising should not be exaggerated or misleading to consumers, but should focus on accurate and reliable information. For other businesses that are not e-commerce or sell products other than those mentioned, they can also do Instagram Ads because there are not only people under 35 years old who use it. However, if you want to reach more Gen Y people, you need to improve your advertising to appeal to this group.
If anyone has read this far and thinks that Instagram Ads is a marketing tool that suits your business and is looking for a digital marketing agency to help analyze and market your business on Instagram and other channels, Relevant Audience is a professional digital marketing agency ready to provide consultation and services for your business.
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