Recently, Google posted a video that helps introduce tips for all new entrepreneurs who are starting to build an E-Commerce website to improve the efficiency of their website to stand out from others.
In this article, we have gathered the key highlights of the video for everyone to know, which will be divided into 3 main components:
For anyone who is starting to build an E-Commerce website, let’s take a look at these tips that will help your website stand out even more than any competitor in the market. If you’re ready, let’s take a look.
1. Title Tags
One of the elements of a website page that Google’s algorithm always gives importance to is the Title Tag. This is because it is one of the important parts used to communicate and attract customers. Because the Title Tag or heading is the first thing people generally read, so don’t forget to pay close attention to it, whether it’s choosing keywords to compose, adjusting it to be concise, easy to understand, and not complicated. In addition, another tip is to always use the Google Search website to check your website’s Title Tag for any errors.
2. High-Quality Images
For images used on an E-Commerce website, the higher the quality, the better the experience for viewers, and there is also an opportunity to help stimulate the decision to purchase products or services on the website. Alan Kent, Developer Advocate (E-Commerce), commented that internet users generally respond well to high-quality images and recommends a minimum width of 1,200 pixels.
However, when choosing images, don’t forget the Image Optimized process to prevent image files from being too large, causing the website to slow down, lag, and resulting in a poor user experience (you can read more about Image Optimizer here here).
3. Provide Diverse Product Details Through Rich Snippets
Rich Snippet is a form of displaying product details, which is displayed in the SERPs. The data used for display must be data in the form of Structured Data. The various data supported by Google are diverse, but for the video recommended by Google, there are essential components as follows:
- Product Title
- Description
- Images
- Ratings
- Price
- Availability
4. Connect Product Information on Google Merchant Center
Google Merchant Center is like a central hub for uploading product information for online sales, including creating advertising campaigns in Google’s network, such as Google Shopping Ads. It starts with registering a Google Merchant Center account and uploading Product Feeds into the system.
The uploaded product information can specify a product code called GTIN or Global Trade Item Number. This will help increase the chances of customers finding your E-Commerce website’s products easily (you can read more about product identification codes here).
5. Create a Profile on Google Business Profile
Another tip to help your E-Commerce website stand out is to create your business profile on Business Profile, which will help increase the visibility of your website to Google’s algorithm. For those who want to know more details about Google Business Profile, read here.
We hope that the tips we have summarized from the video recommendation from Google will help your E-commerce business succeed by applying them as a starting guideline. If you are experiencing problems with online marketing, you can consult with Relevant Audience immediately.
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