Delving into Consumer Behavior Trends That Are Likely in 2022

As the world is constantly changing, consumer behavior around the globe has changed dramatically in recent years. Therefore, as brands and marketers, it is essential to study consumer behavior to find products or services that can meet those needs. Simply put, businesses that learn quickly and adapt easily will have more options for achieving business success.

To ensure that your business receives a worthwhile return on investment in 2022, we have compiled consumer survey data from Hubspot. We delve into all aspects, from popular trends, interesting online platforms, and much more. Guaranteed that once you finish reading, you can apply it to your business immediately. If you’re ready, let’s take a look.

1. Consumer Group Gen Z is Increasingly Different from Other Age Groups

As marketers, the most interesting thing this year is undoubtedly the growth of the Gen Z group who are increasingly becoming major players in global buying markets. When delving deeper, you will find that the Gen Z consumer group 

2. The Influence of Influencer Marketing 

Years ago, word-of-mouth marketing might have been one of the most effective strategies, but today, these strategies are no longer sufficient. With the emergence of numerous influencers on various platforms, they play an important role in consumers’ purchasing decisions. According to reports, in 2022, about 30% of consumers directly stated that influencers are one of the most important factors in deciding to purchase products or services.  

3. Search Marketing is Still Important

Many people are familiar with Search Marketing strategies that rely on search engines as the main tool, which has been popular for a long time. Since the world began to fully enter the digital age, new generations of consumers have started using new channels more, whether it is social media platforms or other online channels. However, it cannot be denied that the role of search engines remains one of the key pillars of online marketing because as long as people still have questions they want answered, search engines are like a vast knowledge warehouse full of information.

4. This Era Must Be Mobile First 

Of course, the trend of using mobile phones has become a staple item for almost every consumer, whether it’s for finding information, choosing products or services, or playing social media for entertainment. All of these activities must be done through mobile phones. And it’s not just the younger consumer generation, but the influence of mobile devices like smartphones also affects all consumer groups and generations. Therefore, if brands or marketers want a strategy that will make campaigns more effective, don’t forget to look for ways to optimize them for these mobile devices as well.

5. Consumers are More Concerned About Data Security

Data privacy has become one of the intense issues affecting all businesses worldwide. Of course, this kind of in-depth information is essential for brands and marketers to use to improve campaigns or develop online marketing strategies.

At the same time, consumers want higher privacy without feeling exploited. Therefore, if brands can maintain trust with customers, it will help brands create good experiences without damaging trust and allow brands to build long-term brand loyalty with customers.

6. Social Commerce is Growing

Nowadays, consumers are increasingly purchasing products or services through E-Commerce platforms instead of going to physical stores. Moreover, social media platforms are starting to adapt, creating various features that support product selection, making it unnecessary for users to switch screens or apps to complete their purchases. This is called Social Commerce, which adds convenience for online shoppers on social media, such as Facebook Marketplace, Shopify x TikTok, Shopify x YouTube, Instagram Shop, LINE Shopping, etc.

It must be said that even though the world is entering a new normal after the COVID-19 pandemic, the situation of various businesses remains as intense as in previous years. Coupled with the increasing choices of consumers, marketers and brands who want to succeed must keep up with new trends because businesses that can adapt quickly will be able to respond to consumer needs better.

Consult Digital Marketing with Relevant Audience

Relevant Audience is a company providing services related to Digital Performance Marketing Agency, with the main goal of providing digital marketing services to help businesses reach target audiences who are looking for products or services at the right time, place, and device through various online channels. Our services cover Search Marketing, Social Media Ads, Search Ads, and SEO (Search Engine Optimization), as well as Influencer Marketing, and we are also part of the Google Partners program.