How to optimize and future-proof your website using keyword mapping Creating a clear plan is essential for all areas of digital marketing. Without knowing your
A look at some of the reasons why SEO is an excellent investment for your brand Search engine optimization (SEO) is not like other forms
Meta increases the ad formats and tools available for small businesses Facebook (Meta) is improving its array of tools available to small businesses. These new
A 2022 guide to Google Ads extension upgrades If you have been looking into extensions in your Google Ads account, you may have observed that
Google Ads launches manager account-level reporting Google Ads recently announced that advertisers are now able to use dashboards at the manager account level. The inclusion
Google expands the search capabilities of its automotive and car search features Recently, Google has been boosting its search tools for finding cars on Google
What is audience analysis, and what are the best ways to do it? Audience analysis is formulated through researching your target audiences’ demographics, language, location,
How to get the most out of Instagram hashtags for your brand A hashtag is a word or phrase that is preceded by the “#”
How to create Meta (Facebook) ads step by step Facebook is the world’s most extensive social network, presenting an excellent opportunity for marketers to reach
A look into what makes good copywriting for marketing You may have come across the quote coined by Bill Gates, “content is king”, as it
A look into a new method to search with text and images Google is introducing a new tool, multisearch, that allows people to search with
How to create a successful Facebook brand awareness campaign Advertising on Facebook can be an effective channel to support your company’s growth. Still, it is
